{"id":99341,"date":"2017-12-23T08:58:23","date_gmt":"2017-12-23T08:58:23","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=99341"},"modified":"2017-12-23T08:58:23","modified_gmt":"2017-12-23T08:58:23","slug":"voici-pourquoi-le-clasico-est-programme-a-12h-utc-un-horaire-inhabituel","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/voici-pourquoi-le-clasico-est-programme-a-12h-utc-un-horaire-inhabituel\/","title":{"rendered":"Voici pourquoi le clasico est programm\u00e9 \u00e0 12h utc, un horaire inhabituel"},"content":{"rendered":"
\n

Ce samedi 23 d\u00e9cembre 2017, le clasico Real Madrid-FC Barcelone a \u00e9t\u00e9 programm\u00e9 \u00e0 un horaire pr\u00e9coce et plut\u00f4t inhabituel. C’est \u00e0 12h utc, que d\u00e9butera l’une des rencontres de football les plus suivies au monde.<\/p>\n

A la question de savoir pourquoi avoir programm\u00e9 un match aussi important \u00e0 une telle heure qui peut \u00eatre n’arrangerait pas plusieurs supporters, nos confr\u00e8res de Rfi indiquent que l’objectif recherch\u00e9 c’est d’adapter l’heure du clasico \u00e0 l’Asie parce que c’est le terrain de conqu\u00eate du football espagnol face \u00e0 son grand concurrent, le championnat d’Angleterre.<\/p>\n<\/div>\n

\n

Malgr\u00e9 que la rencontre soit programm\u00e9e un peu plus t\u00f4t que d’habitude, la Liga peut se r\u00e9jouir de ces importantes sommes encaiss\u00e9es lors du clasico. En effet ce sont environ 650 millions de t\u00e9l\u00e9spectateurs qui sont attendus pour ce match de ce samedi.<\/p>\n

Visiblement, c’est le meilleur cadeau en cette fin d’ann\u00e9e. Alors que le championnat anglais rapporte chaque ann\u00e9e en droit t\u00e9l\u00e9 3,3 milliards d’euros, celui de la liga espagnole se contente\u00a0 d’1,6 milliard.<\/p>\n

Pour faire face \u00e0 cette forte concurrence anglaise, la liga s’est tourn\u00e9e vers le march\u00e9 asiatique en changeant l’horaire de la rencontre dans l’espoir d’avoir un peu plus de t\u00e9l\u00e9spectateurs. L’on se souvient que\u00a0\u00a0la saison pr\u00e9c\u00e9dente, la zone Asie-Oc\u00e9anie n’avait rapport\u00e9 que 122 millions d’euros au championnat d’Espagne, contre 911 millions en Espagne, et 212 en Am\u00e9rique. Les marques des deux clubs espagnols, Real Madrid et FC Barcelone, esp\u00e8rent beaucoup de ce nouveau public.<\/p>\n

Pour r\u00e9ussir, il a donc fallu choisir un horaire plus adapt\u00e9. D\u00e9sormais c’est chose faite. A 12h utc au stade Santiago-Bernabeu \u00e0 Madrid, il sera 20h \u00e0 Shanghai, 19h \u00e0 Jakarta et \u00e0 peine 17h30 \u00e0 New Delhi. Le championnat d’Espagne g\u00e9n\u00e8re 10 \u00e0 15 milliards d’euros chaque ann\u00e9e, soit 1 \u00e0 1,5\u00a0% du PIB espagnol.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ce samedi 23 d\u00e9cembre 2017, le clasico Real Madrid-FC Barcelone a \u00e9t\u00e9 programm\u00e9 \u00e0 un horaire pr\u00e9coce et plut\u00f4t inhabituel. C’est \u00e0 12h utc, que d\u00e9butera l’une des rencontres de football les plus suivies au monde. A la question de savoir pourquoi avoir programm\u00e9 un match aussi important \u00e0 une telle heure qui peut \u00eatre …<\/p>\n","protected":false},"author":42,"featured_media":99342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8],"tags":[9898,59125,18310,7979],"class_list":["post-99341","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-sport","tag-clasico","tag-horaire","tag-inhabituel","tag-programme","post_format-post-format-image"],"yoast_head":"\nVoici pourquoi le clasico est programm\u00e9 \u00e0 12h utc, un horaire inhabituel<\/title>\n<meta name=\"description\" content=\"Ce samedi 23 d\u00e9cembre 2017, le clasico Real Madrid-FC Barcelone\u00a0 a \u00e9t\u00e9 programm\u00e9 \u00e0 un horaire pr\u00e9coce et plut\u00f4t inhabituel. 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