{"id":87877,"date":"2017-10-20T09:30:55","date_gmt":"2017-10-20T09:30:55","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=87877"},"modified":"2017-10-20T09:30:55","modified_gmt":"2017-10-20T09:30:55","slug":"nivea-coeur-scandale-racisme","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/nivea-coeur-scandale-racisme\/","title":{"rendered":"La marque Nivea au c\u0153ur d\u2019un scandale de racisme (vid\u00e9o)"},"content":{"rendered":"<p>La marque Nivea fait face \u00e0 un scandale apr\u00e8s une publicit\u00e9 \u00ab\u00a0\u00e9pouvantable\u00a0\u00bb de la cr\u00e8me hydratante qui promet aux femmes noires une \u00ab\u00a0peau visiblement plus claire\u00a0\u00bb .<\/p>\n<p>La marque de beaut\u00e9 fait actuellement la publicit\u00e9 de sa nouvelle cr\u00e8me hydratante \u00ab\u00a0Natural Fairness\u00a0\u00bb, une publicit\u00e9 qui serait destin\u00e9e aux femmes vivant au Nigeria, au Ghana, au Cameroun et au S\u00e9n\u00e9gal, rapporte The Sun.<\/p>\n<p>Les panneaux publicitaires montrent l&rsquo;ancienne Miss Nigeria, Omowunmi Akinnifesi, appliquant la cr\u00e8me pour se faire \u00e9claircir la peau.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\">Dear <a href=\"https:\/\/twitter.com\/niveauk?ref_src=twsrc%5Etfw\">@niveauk<\/a> <a href=\"https:\/\/twitter.com\/NIVEAUSA?ref_src=twsrc%5Etfw\">@NIVEAUSA<\/a> and all other <a href=\"https:\/\/twitter.com\/hashtag\/Nivea?src=hash&amp;ref_src=twsrc%5Etfw\">#Nivea<\/a> out there&#8230; This is not how to market in Africa. We didn&rsquo;t want &lsquo;FAIRER SKIN&rsquo; thank you. <a href=\"https:\/\/t.co\/qBtYvfLNpA\">pic.twitter.com\/qBtYvfLNpA<\/a><\/p>\n<p>\u2014 Folaranmi \ud83d\udc7c (@TheFavoredWoman) <a href=\"https:\/\/twitter.com\/TheFavoredWoman\/status\/920565136003346432?ref_src=twsrc%5Etfw\">18 octobre 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>La soci\u00e9t\u00e9 allemande a \u00e9galement un spot TV dans laquelle on voit un mannequin noir qui devient plus claire apr\u00e8s avoir appliqu\u00e9 la cr\u00e8me.<\/p>\n<p>Suite \u00e0 cette publicit\u00e9 jug\u00e9e raciste et insultante, les internautes ont pris d\u2019assaut les r\u00e9seaux sociaux pour exprimer leur indignation et leur d\u00e9go\u00fbt. Ces derniers utilisent dans leurs commentaires le hashtag #PULLITDOWN et exigent que cette publicit\u00e9 soit supprim\u00e9e.<\/p>\n<p>Un homme d\u2019affaires, William Adoasi bas\u00e9 \u00e0 Londres a \u00e9galement critiqu\u00e9 cette publicit\u00e9.<\/p>\n<p>\u00ab\u00a0Voici la raison pour laquelle les entreprises africaines devraient \u00eatre d\u00e9velopp\u00e9es pour r\u00e9pondre \u00e0 nos besoins. Nivea ne s\u2019en sortira pas si elle continue avec leur publicit\u00e9 \u00e9pouvantable \u00bb, a-t-il d\u00e9clar\u00e9 sur son compte Instagram.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\">This is why black businesses need to rise up and cater for our needs. Nivea can\u2019t get away with pushing this skin lightening agenda across Africa. Appalling. <a href=\"https:\/\/t.co\/8uR7XHNgVa\">pic.twitter.com\/8uR7XHNgVa<\/a><\/p>\n<p>\u2014 William Adoasi (@WilliamAdoasi) <a href=\"https:\/\/twitter.com\/WilliamAdoasi\/status\/920592549391339525?ref_src=twsrc%5Etfw\">18 octobre 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Fuse ODG, un artiste hip-hop britannique d&rsquo;origine ghan\u00e9enne s\u2019est \u00e9galement prononc\u00e9 sur l\u2019affaire. \u00ab\u00a0Pour vous qui insinuez que le mot clair signifie beaut\u00e9, retirez ces panneaux que vous avez plac\u00e9s en Afrique\u00a0\u00bb.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\">For those of u claiming the word \u00ab\u00a0fairer\u00a0\u00bb mean beautiful<br \/>\nTakeDown ya SelfHate billboards in Africa. <a href=\"https:\/\/twitter.com\/hashtag\/BlackIsBeautiful?src=hash&amp;ref_src=twsrc%5Etfw\">#BlackIsBeautiful<\/a><br \/>\n@Nivea_UK <a href=\"https:\/\/twitter.com\/NIVEAUSA?ref_src=twsrc%5Etfw\">@NiveaUSA<\/a> <a href=\"https:\/\/t.co\/zclNxARveE\">pic.twitter.com\/zclNxARveE<\/a><\/p>\n<p>\u2014 Fuse ODG (@FuseODG) <a href=\"https:\/\/twitter.com\/FuseODG\/status\/920582446877413376?ref_src=twsrc%5Etfw\">18 octobre 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Cet incident survient apr\u00e8s que la marque Dove ait \u00e9t\u00e9 oblig\u00e9e de s&rsquo;excuser pour sa publicit\u00e9 jug\u00e9e raciste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Nivea fait face \u00e0 un scandale apr\u00e8s une publicit\u00e9 \u00ab\u00a0\u00e9pouvantable\u00a0\u00bb de la cr\u00e8me hydratante qui promet aux femmes noires une \u00ab\u00a0peau visiblement plus claire\u00a0\u00bb . La marque de beaut\u00e9 fait actuellement la publicit\u00e9 de sa nouvelle cr\u00e8me hydratante \u00ab\u00a0Natural Fairness\u00a0\u00bb, une publicit\u00e9 qui serait destin\u00e9e aux femmes vivant au Nigeria, au Ghana, au &hellip;<\/p>\n","protected":false},"author":63,"featured_media":87880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[20345],"tags":[1822,962,109,424],"class_list":["post-87877","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-beaute","tag-nivea","tag-publicite","tag-raciste","tag-scandale","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque Nivea au c\u0153ur d\u2019un scandale de racisme (vid\u00e9o)<\/title>\n<meta name=\"description\" content=\"La marque de beaut\u00e9 fait actuellement la publicit\u00e9 de 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