{"id":87198,"date":"2017-10-17T18:30:50","date_gmt":"2017-10-17T18:30:50","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=87198"},"modified":"2017-10-17T18:34:21","modified_gmt":"2017-10-17T18:34:21","slug":"france-carrefour-au-centre-dune-polemique-apres-une-publicite","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/france-carrefour-au-centre-dune-polemique-apres-une-publicite\/","title":{"rendered":"France: Carrefour au centre d’une pol\u00e9mique apr\u00e8s une publicit\u00e9"},"content":{"rendered":"

Alors que s’amenuisent peu \u00e0 peu les critiques contre la marque Dove pour une publicit\u00e9 jug\u00e9e raciste, une autre grande enseigne s’est mise les internautes \u00e0 dos. En effet, le g\u00e9ant de la distribution, le fran\u00e7ais Carrefour suscite depuis 48 heures, le courroux des internautes. Ces derniers jugeant tendancieuse une publicit\u00e9 du distributeur.<\/em><\/p>\n

Les agences de publicit\u00e9 devront r\u00e9fl\u00e9chir par deux fois avant de proposer des slogans pour les produits de leurs clients. En effet, ce qui passait facilement hier ne l’est plus forc\u00e9ment aujourd’hui. Et \u00e0 l’heure o\u00f9 la lutte contre le racisme et les discriminations s’accentue \u00e0 tous les niveaux, le moindre fait et geste peut \u00eatre diversement interpr\u00e9t\u00e9.<\/p>\n

\u00ab\u00a0Une poup\u00e9e fille, gar\u00e7on ou ethnique\u00a0\u00bb…<\/h4>\n

\"France:<\/p>\n

Une poup\u00e9e pr\u00e9sent\u00e9e dans un catalogue de jouets diffus\u00e9 par Carrefour est \u00e0 l’origine du clash. Cette poup\u00e9e qui porte la l\u00e9gende\u00ab\u00a0Deviens une v\u00e9ritable maman en prenant soin de ton Baby Born !\u00a0\u00bb<\/em>\u00a0Si jusque l\u00e0 tout semble marcher, la suite sera tr\u00e8s pol\u00e9mique. Pour d\u00e9crire la poup\u00e9e interactive, Carrefour pr\u00e9cise qu’elle\u00a0\u00ab\u00a0existe en trois mod\u00e8les diff\u00e9rents\u00a0\u00bb<\/em>\u00a0:\u00a0\u00ab\u00a0fille, gar\u00e7on ou ethnique\u00a0\u00bb<\/em>. C’est le terme \u00ab\u00a0ethnique\u00a0\u00bb qui mettra le feu aux poudres.<\/p>\n

Des dizaines de r\u00e9actions d’internautes ne se sont pas faites longtemps attendre pour fustiger la publicit\u00e9 dont une capture a \u00e9t\u00e9 publi\u00e9e dimanche 15 octobre sur Twitter.<\/p>\n

Carrefour pr\u00e9sente ses excuses et accuse…<\/h2>\n

L’indignation des internautes a pouss\u00e9 le leader fran\u00e7ais de la distribution \u00e0 se retracter.<\/p>\n

Selon Franceinfo qui dit avoir interrog\u00e9 le distributeur, Carrefour \u00ab\u00a0tient \u00e0 pr\u00e9senter ses excuses\u00a0\u00bb<\/em>\u00a0et\u00a0\u00ab\u00a0regrette cette erreur de libell\u00e9\u00a0\u00bb, <\/em>m\u00eame s’il dit ne pas en \u00eatre \u00e0 l’origine. En effet, rapporte franceinfo, carrefour assure que\u00a0l’erreur<\/em>\u00a0\u00ab\u00a0\u00e9mane d’un de ses fournisseurs\u00a0\u00bb<\/em>.<\/p>\n

Des corrections en vue<\/h4>\n

Toutefois, la soci\u00e9t\u00e9 entend \u00ab\u00a0faire le n\u00e9cessaire pour corriger son catalogue en ligne\u00a0\u00bb<\/em>. rapporte le confr\u00e8re. Seul b\u00e9mol, nul ne sait ce qui adviendra des catalogues imprim\u00e9s sur papier et d\u00e9j\u00e0 diffus\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que s’amenuisent peu \u00e0 peu les critiques contre la marque Dove pour une publicit\u00e9 jug\u00e9e raciste, une autre grande enseigne s’est mise les internautes \u00e0 dos. En effet, le g\u00e9ant de la distribution, le fran\u00e7ais Carrefour suscite depuis 48 heures, le courroux des internautes. Ces derniers jugeant tendancieuse une publicit\u00e9 du distributeur. Les agences …<\/p>\n","protected":false},"author":60,"featured_media":87267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[108],"tags":[7587,17070,3829,10068,3309,7577,962],"class_list":["post-87198","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-france","tag-carrefour","tag-distributeur","tag-francais","tag-geant","tag-polemique","tag-poupee","tag-publicite","post_format-post-format-image"],"yoast_head":"\nFrance: Carrefour au centre d'une pol\u00e9mique apr\u00e8s une publicit\u00e9<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant fran\u00e7ais a tenu \u00e0 pr\u00e9senter ses excuses, mais assure toutefois qu'il n'est pas \u00e0 l'origine de cette erreur. 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