{"id":85608,"date":"2017-10-09T15:55:45","date_gmt":"2017-10-09T15:55:45","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=85608"},"modified":"2017-10-09T15:55:45","modified_gmt":"2017-10-09T15:55:45","slug":"marque-dove-boycottee-internautes-publicite-jugee-raciste","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/marque-dove-boycottee-internautes-publicite-jugee-raciste\/","title":{"rendered":"La marque Dove boycott\u00e9e par les internautes apr\u00e8s une publicit\u00e9 jug\u00e9e raciste"},"content":{"rendered":"
La marque Dove s\u2018est attir\u00e9e les foudres des internautes. Ces derniers ont entam\u00e9 une campagne de boycott contre la marque \u00e0 cause de la connotation raciste d\u2019une de ses publicit\u00e9s.<\/em><\/h6>\n

Une jeune femme noire qui devient blanche<\/h2>\n

La publicit\u00e9 de la marque Dove qui est au c\u0153ur des r\u00e9actions enflamm\u00e9es pr\u00e9sente une jeune femme noire qui devient blanche \u00ab\u00a0gr\u00e2ce\u00a0\u00bb au\u00a0gel douche Dove. C\u2019est l\u2019interpr\u00e9tation qu\u2019ont donn\u00e9e plusieurs internautes sur les r\u00e9seaux sociaux.<\/p>\n

L\u2019image a commenc\u00e9 \u00e0 faire pol\u00e9mique apr\u00e8s avoir \u00e9t\u00e9 rep\u00e9r\u00e9e par quelques internautes.<\/p>\n

Suite \u00e0 toutes les r\u00e9actions n\u00e9gatives provoqu\u00e9es par cette publicit\u00e9, la marque a \u00e9t\u00e9 contrainte de r\u00e9agir et de s’excuser. Un message post\u00e9 sur la page Tweeter disait\u00a0: \u00ab\u00a0Une image que nous avons r\u00e9cemment post\u00e9e sur Facebook a manqu\u00e9 son objectif de repr\u00e9senter les femmes de couleur. Nous regrettons profond\u00e9ment l’offense que cela a pu causer\u00a0\u00bb. Ces excuses n\u2019ont pas \u00e9t\u00e9 du go\u00fbt de plusieurs. En effet, ce n\u2019est pas la premi\u00e8re fois qu\u2019une telle chose arrive. Dove avait d\u00e9j\u00e0 \u00e9t\u00e9 point\u00e9e du doigt \u00e0 cause de publicit\u00e9s racistes.<\/p>\n

Des excuses qui ne suffisent plus pour certains. Il faut dire que ce n’est pas la premi\u00e8re fois que la marque est \u00e9pingl\u00e9e pour une publicit\u00e9 raciste. Interrog\u00e9s sur ce fait, les responsables de la marque Dove n\u2019ont pas voulu r\u00e9agir.<\/p>\n

\"La<\/p>\n

Boycott contre la marque Unilever<\/h2>\n

Au-del\u00e0 de la marque Dove, c\u2019est tout le groupe Unilever qui est sous les feux des projecteurs. En effet, d\u2019autres marques comme Nivea sont aussi susceptibles d\u2019\u00eatre boycott\u00e9es. Coup de pub, comp\u00e9tition ou tout simplement ras-le-bol, en tout cas Dove et Unilever ont du souci \u00e0 se faire<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque Dove s\u2018est attir\u00e9e les foudres des internautes. Ces derniers ont entam\u00e9 une campagne de boycott contre la marque \u00e0 cause de la connotation raciste d\u2019une de ses publicit\u00e9s. Une jeune femme noire qui devient blanche La publicit\u00e9 de la marque Dove qui est au c\u0153ur des r\u00e9actions enflamm\u00e9es pr\u00e9sente une jeune femme noire …<\/p>\n","protected":false},"author":56,"featured_media":85619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7020],"tags":[7027,24384,727,24385],"class_list":["post-85608","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-societe","tag-cosmetique","tag-dove","tag-racisme","tag-unilever","post_format-post-format-image"],"yoast_head":"\nLa marque Dove boycott\u00e9e par les internautes apr\u00e8s une publicit\u00e9 raciste - AfrikMag<\/title>\n<meta name=\"description\" content=\"La marque Dove s\u2018est attir\u00e9e les foudres des internautes. 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