{"id":67135,"date":"2017-07-07T14:37:43","date_gmt":"2017-07-07T14:37:43","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=67135"},"modified":"2017-07-07T14:37:43","modified_gmt":"2017-07-07T14:37:43","slug":"lacoste-sinstalle-en-cote-divoire","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/lacoste-sinstalle-en-cote-divoire\/","title":{"rendered":"Lacoste s&rsquo;installe en C\u00f4te d&rsquo;Ivoire"},"content":{"rendered":"<p>En partenariat avec le groupe CFAO, et le groupe de grande distribution Carrefour, la marque fran\u00e7aise de v\u00eatements Lacoste a ouvert une boutique \u00e0 Abidjan, le premier en Afrique de l\u2019ouest.<\/p>\n<p>Le groupe de grande distribution fran\u00e7ais Carrefour en partenariat avec CFAO a lanc\u00e9 en C\u00f4te d\u2019Ivoire la marque Playce en ouvrant en 2015 un hypermarch\u00e9 \u00e0 Abidjan, dans la commune de Marcory. Le mois dernier, un second hypermarch\u00e9 a ouvert ses portes dans la commune de Cocody. C\u2019est dans la galerie commercial Playce Marcory que la boutique Lacoste a d\u00e9cid\u00e9 de s\u2019installer.<\/p>\n<p>Dans un communiqu\u00e9 de la CFAO, il a \u00e9t\u00e9 soulign\u00e9 que \u00ab\u00a0<em>Cette ouverture illustre l\u2019accord de partenariat sign\u00e9 entre CFAO Retail et la marque au crocodile, dans 6 pays d\u2019Afrique subsaharienne (C\u00f4te d\u2019Ivoire, Cameroun, S\u00e9n\u00e9gal, Gabon, Congo, R\u00e9publique D\u00e9mocratique du Congo)<\/em>\u00a0\u00bb.<\/p>\n<p>Xavier Desjobert, directeur g\u00e9n\u00e9ral de CFAO Retail a d\u00e9clar\u00e9 \u00ab\u00a0<em>L\u2019ouverture de ce premier magasin Lacoste est une \u00e9tape importante pour le club de marques. Elle valide notre strat\u00e9gie qui est d\u2019acc\u00e9der au plus grand nombre une offre de qualit\u00e9, \u00e0 des prix ma\u00eetris\u00e9s. Les consommateurs en Afrique subsaharienne en sont demandeurs<\/em>\u00a0\u00bb.<\/p>\n<h1>Quatre autres boutiques \u00e0 venir&#8230;<\/h1>\n<p>En 2019, l\u2019ouverture d\u2019une seconde boutique est pr\u00e9vue \u00e0 Abidjan, et trois autres ouvertures sont pr\u00e9vues au Cameroun et au S\u00e9n\u00e9gal, a pr\u00e9cis\u00e9 <em>Xavier Desjobert.<\/em><\/p>\n<p>La marque Lacoste a vu le jour en 1933 par le tennisman Ren\u00e9 Lacoste. La c\u00e9l\u00e9brit\u00e9 de la marque s\u2019est construite autour des polos \u00e0 la marque au crocodile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En partenariat avec le groupe CFAO, et le groupe de grande distribution Carrefour, la marque fran\u00e7aise de v\u00eatements Lacoste a ouvert une boutique \u00e0 Abidjan, le premier en Afrique de l\u2019ouest. Le groupe de grande distribution fran\u00e7ais Carrefour en partenariat avec CFAO a lanc\u00e9 en C\u00f4te d\u2019Ivoire la marque Playce en ouvrant en 2015 un &hellip;<\/p>\n","protected":false},"author":46,"featured_media":67143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8762],"tags":[123,8827,7587,18633,18632,6401,18634],"class_list":["post-67135","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-civ","tag-abidjan","tag-boutique","tag-carrefour","tag-cfao-retail","tag-lacoste","tag-ouverture","tag-playce","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lacoste s&#039;installe en C\u00f4te d&#039;Ivoire - AfrikMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/lacoste-sinstalle-en-cote-divoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste s&#039;installe en C\u00f4te d&#039;Ivoire - AfrikMag\" \/>\n<meta property=\"og:description\" content=\"En partenariat avec le groupe CFAO, et le groupe de grande distribution Carrefour, la marque fran\u00e7aise de v\u00eatements Lacoste a ouvert une boutique \u00e0 Abidjan, le premier en Afrique de l\u2019ouest. 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