{"id":41327,"date":"2016-10-28T01:08:14","date_gmt":"2016-10-28T01:08:14","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=41327"},"modified":"2016-10-28T09:17:56","modified_gmt":"2016-10-28T09:17:56","slug":"malgre-fiasco-ssung-note-7-groupe-samsung-reste-numero","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/malgre-fiasco-ssung-note-7-groupe-samsung-reste-numero\/","title":{"rendered":"Malgr\u00e9 le fiasco du Samsung Note 7, le groupe Samsung reste num\u00e9ro un"},"content":{"rendered":"<p>Suite aux analyses des cabinets IDC et Strategy Analytics , malgr\u00e9 les probl\u00e8mes qu&rsquo; ont occasionn\u00e9 le fiasco du Galaxy Note 7, la marque Samsung garde la premi\u00e8re place mondiale sur le march\u00e9 des Smartphones.<\/p>\n<p>Selon les deux cabinets, la part de march\u00e9 de samsung \u00e9tait un peu plus de 23% un an plus t\u00f4t, mais elle a \u00e9t\u00e9 ramen\u00e9e \u00e0 environ 20%.<\/p>\n<p>Le groupe informatique am\u00e9ricain Apple qui est le plus gros rival du groupe Sud-Cor\u00e9en, a aussi eu du recul au niveau de ses ventes, et d\u2019apr\u00e8s IDC, il n&rsquo;\u00e9marge qu&rsquo;\u00e0 12,5% du march\u00e9, et selon Strategy Analytics il occupe 12,1%.<\/p>\n<p><img  title=\"\" decoding=\"async\" src=\"https:\/\/cnet1.cbsistatic.com\/img\/mozjQZ5CI26L7mOYvkPp-eHPDj0=\/770x433\/2016\/08\/01\/3d009ec0-1ba9-46c1-b1b0-82ca595d5793\/spiralbinder-2016-18.jpg\"  alt=\"Malgr\u00e9 le fiasco du Samsung Note 7, le groupe Samsung reste num\u00e9ro un\"  \/><\/p>\n<p>Melissa Chau analyste d&rsquo;IDC affirme :<\/p>\n<blockquote><p>\u00ab\u00a0La domination de Samsung sur le march\u00e9 n&rsquo;a pas \u00e9t\u00e9 contest\u00e9e sur le court terme, m\u00eame avec le rappel tr\u00e8s m\u00e9diatis\u00e9 du Galaxy Note 7, mais l&rsquo;impact \u00e0 long terme sur la marque Samsung reste \u00e0 voir\u00a0\u00bb.<\/p><\/blockquote>\n<p>Si plusieurs exemplaires du Galaxy Note 7, ne prenaient pas feu ou bien n\u2019explosaient pas, ce dernier serait devenu un produit phare de Samsung, qui a effectu\u00e9 un premier rappel massif en d\u00e9but du mois de septembre, car il a incrimin\u00e9 les batteries.<\/p>\n<p>La production a \u00e9t\u00e9 finalement abandonn\u00e9e suite au constat que les appareils de remplacement ont eux aussi commenc\u00e9 \u00e0 s\u2019enflammer.<\/p>\n<p><img  title=\"\" decoding=\"async\" src=\"http:\/\/icdn9.digitaltrends.com\/image\/samsung-galaxy-note-7-widgets-2-1500x1000.jpg\"  alt=\"Malgr\u00e9 le fiasco du Samsung Note 7, le groupe Samsung reste num\u00e9ro un\"  \/><\/p>\n<p>NeilMawston chez StrategyAnalytics pense que Le rappel de Samsung \u00ab\u00a0a \u00e9t\u00e9 mal g\u00e9r\u00e9, ce qui a \u00e9corn\u00e9 l&rsquo;image de marque et laiss\u00e9 un grand trou dans la gamme des Smartphones haut de gamme\u00a0\u00bb.<\/p>\n<p>Melissa Chau rel\u00e8ve :<\/p>\n<blockquote><p>\u00ab\u00a0Dans un march\u00e9 qui de mani\u00e8re g\u00e9n\u00e9rale arrive \u00e0 maturit\u00e9, c&rsquo;est No\u00ebl avant l&rsquo;heure pour les fabricants cherchant \u00e0 capitaliser sur d&rsquo;autres appareils \u00e0 grand \u00e9cran comme l&rsquo;iPhone 7 Plus d&rsquo;Apple ou le Google Pixel\u00a0\u00bb.<\/p><\/blockquote>\n<p>Du terrain continue \u00e0 \u00eatre gagn\u00e9 au troisi\u00e8me trimestre par les fabricants chinois. Huawei a notamment confirm\u00e9 sa troisi\u00e8me place mondiale apr\u00e8s Samsung et Apple, avec une part de march\u00e9 estim\u00e9e par les deux cabinets \u00e0 environ 9%.<\/p>\n<p>Qu\u2019en pensez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite aux analyses des cabinets IDC et Strategy Analytics , malgr\u00e9 les probl\u00e8mes qu&rsquo; ont occasionn\u00e9 le fiasco du Galaxy Note 7, la marque Samsung garde la premi\u00e8re place mondiale sur le march\u00e9 des Smartphones. Selon les deux cabinets, la part de march\u00e9 de samsung \u00e9tait un peu plus de 23% un an plus t\u00f4t, &hellip;<\/p>\n","protected":false},"author":46,"featured_media":41332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8766,6100],"tags":[13712,1476,13711],"class_list":["post-41327","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-monde","category-technologie","tag-groupe-sud-coreen","tag-marche","tag-smartphones","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malgr\u00e9 le fiasco du Samsung Note 7, le groupe Samsung reste num\u00e9ro un - AfrikMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/malgre-fiasco-ssung-note-7-groupe-samsung-reste-numero\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malgr\u00e9 le fiasco du Samsung Note 7, le groupe Samsung reste num\u00e9ro un - AfrikMag\" \/>\n<meta property=\"og:description\" content=\"Suite aux analyses des cabinets IDC et Strategy Analytics , malgr\u00e9 les probl\u00e8mes qu&rsquo; ont occasionn\u00e9 le fiasco du Galaxy Note 7, la marque Samsung garde la premi\u00e8re place mondiale sur le march\u00e9 des Smartphones. 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