{"id":38517,"date":"2016-10-02T12:53:45","date_gmt":"2016-10-02T12:53:45","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=38517"},"modified":"2016-10-02T12:53:45","modified_gmt":"2016-10-02T12:53:45","slug":"prosuma-lance-supermarches-casino-mandarine","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/prosuma-lance-supermarches-casino-mandarine\/","title":{"rendered":"Prosuma lance les supermarch\u00e9s Casino Mandarine"},"content":{"rendered":"<p>Apr\u00e8s l&rsquo;arriv\u00e9e de Carrefour et d&rsquo;Auchan \u00e0 Abidjan, \u00a0la Soci\u00e9t\u00e9 ivoirienne de promotion de supermarch\u00e9 (Prosuma), l&rsquo;un des leaders historiques a d\u00e9cid\u00e9 de lancer une nouvelle gamme de supermarch\u00e9s baptis\u00e9e Casino Mandarine. La premi\u00e8re enseigne de cette s\u00e9rie, qui doit voir le lancement d&rsquo;une dizaine d&rsquo;autres, a ouvert ses portes le 28 septembre dans le quartier de Bi\u00e9try, \u00e0 Abidjan.<\/p>\n<p>La\u00a0Soci\u00e9t\u00e9 ivoirienne de promotion de supermarch\u00e9 (Prosuma) poursuit son expansion\u00a0avec Casino Mandarine, sa nouvelle gamme de supermarch\u00e9s de proximit\u00e9 premium. Le premier magasin de cette s\u00e9rie, qui doit voir le lancement d\u2019une dizaine de la marque, a ouvert ses portes le 28 septembre dans le quartier de Bi\u00e9try, \u00e0 Abidjan.<\/p>\n<p>Ce lancement co\u00efncidait avec\u00a0le cinquanti\u00e8me anniversaire du groupe Prosuma qui pr\u00e9voit d\u2019implanter dix supermarch\u00e9s Casino Mandarine \u00e0 Abidjan d\u2019ici \u00e0ndeux ans.\u00a0Deux autres enseignes de la marque\u00a0ouvriront avant la fin de l\u2019ann\u00e9e. Prosuma table sur deux options pour ce r\u00e9seau : la r\u00e9habilitation de magasins vieillissants et la construction de nouveaux sites.<\/p>\n<p>Le groupe Prosuma pr\u00e9voit d\u2019investir 7 milliards de francs CFA (10 millions d\u2019euros) dans Casino Mandarine, financ\u00e9 sur fonds propres et par pr\u00eat bancaire. La Banque internationale pour le commerce et l\u2019industrie de C\u00f4te d\u2019Ivoire (BICICI), filiale locale du groupe bancaire fran\u00e7ais BNP Paribas, fait partie des bailleurs de fonds du projet.<\/p>\n<p><strong>Concurrence accrue<\/strong><\/p>\n<p>Pour faire face \u00e0 la concurrence dans le secteur de la grande distribution, Prosuma a fait le pari d\u2019innover. L\u2019arriv\u00e9e de\u00a0Carrefour fin 2015 avec son centre commercial PlaYce dans la commune de Marcory a recompos\u00e9 le secteur de la grande distribution ivoirienne o\u00f9 deux acteurs, Prosuma et la Compagnie de distribution de C\u00f4te d\u2019Ivoire (CDCI), se partageaient jusqu\u2019ici le march\u00e9.<\/p>\n<p>Casino Mandarine arrive dans un contexte o\u00f9 Auchan se pr\u00e9pare \u00e0 ouvrir un magasin\u00a0dans le quartier zone-3 de Marcory,\u00a0non loin\u00a0de PlaYce et de Cap Sud, le plus grand centre commercial de Prosuma. Auchan\u00a0est exploit\u00e9 localement par\u00a0Top Budget, fond\u00e9 par l\u2019homme d\u2019affaires ivoiro-libanais Adnan Mohamed Salloub.<\/p>\n<p>\u00ab\u00a0Nous avons d\u00e9montr\u00e9 notre savoir-faire dans les centres commerciaux, les hypermarch\u00e9s et les supermarch\u00e9s, confie \u00e0 <em>Jeune Afrique<\/em> Christophe Rios, le directeur r\u00e9seau de proximit\u00e9 de Prosuma. Nos concurrents ont d\u00e9velopp\u00e9 le m\u00eame cr\u00e9neau. \u00c0\u00a0pr\u00e9sent, nous innovons avec Casino Mandarine qui fonctionnera 24 heures sur 24\u2033.<\/p>\n<p>Environ 5 000 r\u00e9f\u00e9rences estampill\u00e9es\u00a0Casino pour la plupart orneront ses rayons. \u00ab\u00a0Nous avons cr\u00e9\u00e9 \u2018l\u2019acad\u00e9mie Mandarine\u2019 qui permettra de former les cadres et employ\u00e9s. Ce concept est identique \u00e0 ceux d\u00e9velopp\u00e9s \u00e0 Paris, New York ou Tokyo\u00a0\u00bb,\u00a0ajoute Christophe Rios, qui mise sur une client\u00e8le essentiellement issue de la classe moyenne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s l&rsquo;arriv\u00e9e de Carrefour et d&rsquo;Auchan \u00e0 Abidjan, \u00a0la Soci\u00e9t\u00e9 ivoirienne de promotion de supermarch\u00e9 (Prosuma), l&rsquo;un des leaders historiques a d\u00e9cid\u00e9 de lancer une nouvelle gamme de supermarch\u00e9s baptis\u00e9e Casino Mandarine. La premi\u00e8re enseigne de cette s\u00e9rie, qui doit voir le lancement d&rsquo;une dizaine d&rsquo;autres, a ouvert ses portes le 28 septembre dans le &hellip;<\/p>\n","protected":false},"author":40,"featured_media":38536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8762],"tags":[7587,13150,1671,13149],"class_list":["post-38517","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-civ","tag-carrefour","tag-casino","tag-centre-commercial","tag-supermarche","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prosuma lance les supermarch\u00e9s Casino Mandarine - AfrikMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/prosuma-lance-supermarches-casino-mandarine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prosuma lance les supermarch\u00e9s Casino Mandarine - AfrikMag\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s l&rsquo;arriv\u00e9e de Carrefour et d&rsquo;Auchan \u00e0 Abidjan, \u00a0la Soci\u00e9t\u00e9 ivoirienne de promotion de supermarch\u00e9 (Prosuma), l&rsquo;un des leaders historiques a d\u00e9cid\u00e9 de lancer une nouvelle gamme de supermarch\u00e9s baptis\u00e9e Casino Mandarine. 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