{"id":381577,"date":"2026-05-20T20:29:20","date_gmt":"2026-05-20T20:29:20","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=381577"},"modified":"2026-05-30T18:21:10","modified_gmt":"2026-05-30T18:21:10","slug":"votre-ambiance-votre-ville-infinix-emmene-les-70-plus-chauds-dans-les-rues-dabidjan","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/votre-ambiance-votre-ville-infinix-emmene-les-70-plus-chauds-dans-les-rues-dabidjan\/","title":{"rendered":"Votre ambiance, votre ville : Infinix emm\u00e8ne les 70 plus chauds dans les rues d’Abidjan"},"content":{"rendered":"

Si l’\u00e9v\u00e9nement sur le podium a captur\u00e9 le glamour du lancement du Hot 70, l’ambition d’Infinix va bien au-del\u00e0 des projecteurs. La marque emm\u00e8ne le Hot 70 directement au c\u0153ur de la culture jeunesse ivoirienne \u00e0 travers des s\u00e9ances photo Graffiti Street, des pop-ups sur des march\u00e9s de gu\u00e9rilla et des activations num\u00e9riques immersives qui brouillent la fronti\u00e8re entre le monde physique et le monde en ligne.<\/p>\n

\"Votre<\/p>\n

La campagne Hot 70 est con\u00e7ue pour vivre l\u00e0 o\u00f9 vivent r\u00e9ellement les Ivoiriens de la g\u00e9n\u00e9ration Z : dans les rues de Treichville, dans les studios de musique d’Adjam\u00e9, sur les flux et les histoires de millions de citoyens num\u00e9riques mobile-d’abord qui choisissent leur identit\u00e9 aussi d\u00e9lib\u00e9r\u00e9ment que leur tenue. Les trois combinaisons de couleurs Orange, Violet, Vert ne sont pas que des options de produits. Ce sont des arch\u00e9types de personnalit\u00e9. Un mood board. Une d\u00e9claration.<\/p>\n

\"Votre<\/p>\n

Chaque couleur est d\u00e9fendue par son propre KOL de c\u00e9l\u00e9brit\u00e9, favorisant le contenu social et la propri\u00e9t\u00e9 organique de la communaut\u00e9 autour de l’identit\u00e9 des ann\u00e9es 70. Des d\u00e9fis num\u00e9riques exclusifs, du contenu stylistique assorti aux couleurs et des images des coulisses sur les podiums sont d\u00e9ploy\u00e9s sur toutes les plateformes\u00a0 offrant aux fans une raison de participer, pas seulement d’observer.<\/p>\n

\u00ab Le succ\u00e8s ne se r\u00e9sume pas aux ventes ; il s’agit de l’impact que nous laissons derri\u00e8re nous. En attribuant nos tenues de campagne \u00e0 notre communaut\u00e9, nous relions l’engagement num\u00e9rique aux r\u00e9compenses r\u00e9elles et aux pratiques durables.<\/em> \u00bb <\/strong><\/p>\n

Attai Oguche, Directeur Marketing Senior, Infinix C\u00f4te d’Ivoire<\/strong><\/p><\/blockquote>\n

Gr\u00e2ce au programme \u00ab Recyclage des tenues \u00bb, les 30 pi\u00e8ces de cr\u00e9ateurs sur mesure du d\u00e9fil\u00e9 \u00ab Show Your Vibe \u00bb seront offertes aux fans une initiative mondiale qui r\u00e9compense l’engagement communautaire par des prix concrets et de grande valeur. La mode perdure. L’ambiance aussi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si l’\u00e9v\u00e9nement sur le podium a captur\u00e9 le glamour du lancement du Hot 70, l’ambition d’Infinix va bien au-del\u00e0 des projecteurs. La marque emm\u00e8ne le Hot 70 directement au c\u0153ur de la culture jeunesse ivoirienne \u00e0 travers des s\u00e9ances photo Graffiti Street, des pop-ups sur des march\u00e9s de gu\u00e9rilla et des activations num\u00e9riques immersives qui …<\/p>\n","protected":false},"author":46,"featured_media":381578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189118,47,6100,140537],"tags":[204080,13020],"class_list":["post-381577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-afrique","category-technologie","category-trending","tag-hot-70","tag-infinix"],"yoast_head":"\nVotre ambiance, votre ville : Infinix emm\u00e8ne les 70 plus chauds dans les rues d'Abidjan - AfrikMag<\/title>\n<meta name=\"description\" content=\"Si l'\u00e9v\u00e9nement sur le podium a captur\u00e9 le glamour du lancement du Hot 70, l'ambition d'Infinix va bien 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