{"id":376101,"date":"2025-11-21T10:08:03","date_gmt":"2025-11-21T10:08:03","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=376101"},"modified":"2025-11-21T10:08:03","modified_gmt":"2025-11-21T10:08:03","slug":"arsenal-et-le-rwanda-mettent-fin-a-leur-contrat-de-sponsoring-quelles-sont-les-causes-de-cette-rupture","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/arsenal-et-le-rwanda-mettent-fin-a-leur-contrat-de-sponsoring-quelles-sont-les-causes-de-cette-rupture\/","title":{"rendered":"Arsenal et le Rwanda mettent fin \u00e0 leur contrat de sponsoring – quelles sont les causes de cette rupture ?"},"content":{"rendered":"
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Le partenariat de longue date entre le Rwanda et Arsenal prendra officiellement fin \u00e0 l’issue de la saison 2025-2026, mettant ainsi un terme \u00e0 l’un des parrainages les plus embl\u00e9matiques de la Premier League et \u00e0 l’une des campagnes de marketing touristique les plus ambitieuses d’Afrique.<\/span><\/p>\n<\/div>\n

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Le\u00a0<\/span>New York Times<\/span><\/em>\u00a0a rapport\u00e9 qu’Arsenal \u00e9tait en pourparlers depuis environ un an concernant une possible prolongation, mais que le club avait finalement choisi de mettre fin \u00e0 l’accord.<\/span><\/p>\n<\/div>\n

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Cette d\u00e9cision intervient dans\u00a0<\/span>un contexte de critiques de la part d’une partie des supporters et des organisations de d\u00e9fense des droits humains<\/span><\/strong>\u00a0,<\/span><\/strong>\u00a0qui expriment depuis longtemps leurs inqui\u00e9tudes concernant le gouvernement rwandais, notamment en\u00a0<\/span>raison d’all\u00e9gations de violations des droits de l’homme et de son soutien \u00e0 la milice M23 au Congo voisin<\/span><\/strong>\u00a0.<\/span><\/strong><\/p>\n<\/div>\n

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Cette d\u00e9cision a surpris certains observateurs, compte tenu de l’ampleur et de la visibilit\u00e9 de l’accord, mais elle marque la fin d’un\u00a0<\/span>partenariat de huit ans, d’une valeur de plus de 80 millions de livres sterling (<\/span><\/strong>\u00a0environ 102 millions de dollars), qui a permis d’apposer le logo\u00a0<\/span>de Visit Rwanda<\/span><\/em>\u00a0sur la manche du maillot d’Arsenal \u00e0 partir de 2018. Il s’agissait du premier accord de ce type pour le club et il a rapidement fait couler beaucoup d’encre dans le monde du football.<\/span><\/p>\n<\/div>\n

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L’accord, d’une valeur de 10 millions de livres sterling par an, soit environ 12,8 millions de dollars, a \u00e9t\u00e9 renouvel\u00e9 une fois et prolong\u00e9 jusqu’en juin 2026. Pendant cette p\u00e9riode, il a soutenu la strat\u00e9gie plus large du Rwanda visant \u00e0 construire son identit\u00e9 en tant que centre sportif et touristique majeur sur le continent.<\/span><\/p>\n<\/div>\n

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Ce partenariat a \u00e9galement permis de mettre en place des programmes de football de base qui ont form\u00e9 des centaines de jeunes joueurs et d’entra\u00eeneurs \u00e0 travers tout le pays.<\/span><\/p>\n<\/div>\n

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Jean Guy Afrika, directeur g\u00e9n\u00e9ral du\u00a0Rwanda Development Board,<\/strong>\u00a0a d\u00e9clar\u00e9 que cette collaboration avait d\u00e9pass\u00e9 les attentes et ouvert un nouveau chapitre dans le marketing de destination.<\/span><\/a><\/p>\n<\/div>\n

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Il a soulign\u00e9 que ce partenariat, en combinant football, tourisme et narration num\u00e9rique, a permis d’atteindre des publics que les campagnes traditionnelles auraient eu du mal \u00e0 atteindre.<\/span><\/p>\n<\/div>\n

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\u00ab Nous sommes fiers de ce que ce partenariat a accompli au fil de nombreuses ann\u00e9es de collaboration. Il a ouvert la voie \u00e0 de nouveaux horizons pour les offices de tourisme du monde entier, en stimulant la notori\u00e9t\u00e9 et le nombre de visiteurs pour le tourisme rwandais \u00e0 un rythme que les campagnes traditionnelles n’auraient jamais pu \u00e9galer \u00bb,<\/span><\/em>\u00a0a-t-il d\u00e9clar\u00e9 dans un communiqu\u00e9 publi\u00e9 sur le site web d’Arsenal.<\/span><\/p>\n<\/div>\n

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Afrika a ajout\u00e9 que le Rwanda continuerait \u00e0 tirer parti de la dynamique cr\u00e9\u00e9e par ce partenariat, tout en se concentrant sur de nouveaux march\u00e9s et d’autres projets sportifs.<\/span><\/p>\n<\/div>\n

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Il a confirm\u00e9 que le Rwanda resterait li\u00e9 au groupe Kroenke Sports and Entertainment gr\u00e2ce \u00e0 des collaborations avec les Rams de Los Angeles et le SoFi Stadium.<\/span><\/p>\n<\/div>\n

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\u00ab Nous restons reconnaissants \u00e0 Arsenal pour son soutien, son partenariat et sa confiance dans l’histoire du Rwanda au cours des huit derni\u00e8res ann\u00e9es \u00bb,<\/span><\/em> a-t-il d\u00e9clar\u00e9.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le partenariat de longue date entre le Rwanda et Arsenal prendra officiellement fin \u00e0 l’issue de la saison 2025-2026, mettant ainsi un terme \u00e0 l’un des parrainages les plus embl\u00e9matiques de la Premier League et \u00e0 l’une des campagnes de marketing touristique les plus ambitieuses d’Afrique. Le\u00a0New York Times\u00a0a rapport\u00e9 qu’Arsenal \u00e9tait en pourparlers depuis …<\/p>\n","protected":false},"author":45,"featured_media":376102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189118,156610],"tags":[1154,1657,15655],"class_list":["post-376101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-football","tag-arsenal","tag-rwanda","tag-sponsoring"],"yoast_head":"\nArsenal et le Rwanda mettent fin \u00e0 leur contrat de sponsoring - quelles sont les causes de cette rupture ?<\/title>\n<meta name=\"description\" content=\"Arsenal et le Rwanda mettent fin \u00e0 leur contrat de sponsoring - quelles sont les causes de cette rupture ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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