{"id":337166,"date":"2022-08-17T15:00:45","date_gmt":"2022-08-17T15:00:45","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=337166"},"modified":"2022-08-17T15:00:59","modified_gmt":"2022-08-17T15:00:59","slug":"incroyable-desabonnements-netflix-atteignent-records-depuis-juillet-2022","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/incroyable-desabonnements-netflix-atteignent-records-depuis-juillet-2022\/","title":{"rendered":"Incroyable, les d\u00e9sabonnements \u00e0 Netflix atteignent des records depuis juillet 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La situation se d\u00e9grade de plus en plus pour la plateforme de streaming. Apr\u00e8s un premier trimestre de l&rsquo;an 2022 alarmant, les choses d\u00e9gringolent davantage. Le g\u00e9ant am\u00e9ricain a atteint le record de d\u00e9sabonnement durant le mois de juillet dernier, soit 5,46%. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e9riode est bien difficile pour les plateformes de streaming, \u00e0 en croire les donn\u00e9es relev\u00e9es par le site d&rsquo;information BFM TV. Apr\u00e8s avoir perdu plus de 200\u00a0000\u00a0abonn\u00e9s dans le monde au premier trimestre, Netflix continue \u00e0 broyer du noir. La plateforme de streaming est confront\u00e9e \u00e0 une nouvelle menace\u00a0: la versatilit\u00e9 des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au mois de juillet, le taux de d\u00e9sabonnement moyen aux Etats-Unis a fortement augment\u00e9 pour atteindre 5,46%. Il n\u2019\u00e9tait que de 4,46% en juillet 2021 et de 4,05% en juillet 2020. Cette donn\u00e9e confirme le fait que les spectateurs sont de plus en plus enclins \u00e0 r\u00e9silier leur abonnement une fois le contenu consomm\u00e9, relate BFM TV. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00f4t\u00e9 des r\u00e9siliations, le nombre d&rsquo;abonnements a \u00e9galement stagn\u00e9 en France, en d\u00e9faveur totale de Netflix. Le nombre d&rsquo;abonnements par foyer stagne depuis un an dans le pays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une situation qui s&rsquo;explique par la prolif\u00e9ration des offres de streaming, et donc une concurrence plus rude, mais aussi, au contexte d&rsquo;inflation. Beaucoup d&rsquo;utilisateurs s&rsquo;insurgent contre le co\u00fbt trop \u00e9lev\u00e9 des abonnements. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La situation se d\u00e9grade de plus en plus pour la plateforme de streaming. Apr\u00e8s un premier trimestre de l&rsquo;an 2022 alarmant, les choses d\u00e9gringolent davantage. Le g\u00e9ant am\u00e9ricain a atteint le record de d\u00e9sabonnement durant le mois de juillet dernier, soit 5,46%. La p\u00e9riode est bien difficile pour les plateformes de streaming, \u00e0 en croire &hellip;<\/p>\n","protected":false},"author":46,"featured_media":337185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8766,6100],"tags":[197074,11169,134283,454],"class_list":["post-337166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monde","category-technologie","tag-desabonnements","tag-juillet","tag-netflix","tag-record"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incroyable, les d\u00e9sabonnements \u00e0 Netflix atteignent des records depuis juillet 2022<\/title>\n<meta name=\"description\" content=\"Les choses d\u00e9gringolent davantage. 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