{"id":33436,"date":"2016-07-27T17:37:22","date_gmt":"2016-07-27T17:37:22","guid":{"rendered":"http:\/\/www.afrikmag.com\/?p=33436"},"modified":"2016-10-10T10:07:13","modified_gmt":"2016-10-10T10:07:13","slug":"miquela-it-girl-virtuelle-intrigue-internautes-instagram","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/miquela-it-girl-virtuelle-intrigue-internautes-instagram\/","title":{"rendered":"Miquela, la it-girl virtuelle qui intrigue les internautes sur Instagram"},"content":{"rendered":"

Miquela est un personnage virtuel qui a une vie bien trop r\u00e9elle. Elle est suivie par pr\u00e8s de 60.000 personnes sur Instagram. Les abonn\u00e9s de Miquela cherchent certainement \u00e0 comprendre qui est cette cr\u00e9ature num\u00e9rique ultra-r\u00e9aliste.<\/strong><\/p>\n

Miquela, cette jeune femme d’une vingtaine d’ann\u00e9es est une sorte de it-girl californienne du web. Comme la majeure partie des filles de son \u00e2ge, elle partage sur les r\u00e9seaux sociaux, en l\u2019occurrence sur son compte Instagram, ses selfies, ses coups de c\u0153ur shopping et autres sorties entre copines dans les lieux branch\u00e9s de Los Angeles, aux\u00a0\u00c9tats-Unis.<\/p>\n

Elle a post\u00e9 son premier clich\u00e9 il y a juste quelques semaines. Depuis, plus de 60.000 personnes la suivent. Autant d\u2019abonn\u00e9s en si peu de temps certainement parce que\u00a0Miquela\u00a0n’est pas une Instagrammeuse comme les autres : c’est une cr\u00e9ature num\u00e9rique, une sorte d’avatar ultra-r\u00e9aliste et extr\u00eamement intrigante.<\/p>\n

Qui a cr\u00e9\u00e9 le personnage de Miquela et dans quel but\u00a0? C\u2019est la question qui fait d\u00e9bat parmi les internautes. La jeune utilisatrice, n\u2019est certes pas r\u00e9elle, mais elle semble incarner le r\u00f4le d’une aspirante mannequin, actrice ou chanteuse qui transforme sa vie quotidienne en v\u00e9ritable marque.<\/p>\n

Le but serait-il d\u2019\u00eatre rep\u00e9r\u00e9 par des chasseurs de t\u00eate ?<\/strong><\/p>\n

Miquela appara\u00eet comme une jeune femme ancr\u00e9e dans des codes socio-culturels particuliers. Elle\u00a0cite le rappeur Franck Ocean,\u00a0fait partie du fan club de l’acteur Leonardo DiCaprio,\u00a0joue probablement \u00e0 Pokemon Go\u00a0et adopte les poses lascives des jeunes femmes peuplant les r\u00e9seaux sociaux. Miquela se montre en effet\u00a0toujours parfaitement maquill\u00e9e.\u00a0Ses tenues sont savamment \u00e9tudi\u00e9es. Elle est entour\u00e9e d’une bande de copines artistes ou mannequins\u00a0et qui, elles sont bien r\u00e9elles. Ce m\u00e9lange de genres n’a de cesse d’intriguer ses abonn\u00e9s qui se demandent en boucle : et si \u00ab Miquela \u00e9tait r\u00e9elle \u00bb ?<\/p>\n

Pour brouiller les pistes, Miquela a ouvert, en plus de son profil Instagram, deux comptes\u00a0Twitter. Dans sa bio, elle affirme qu’elle est bel et bien \u00ab r\u00e9elle \u00bb et non pas un \u00ab Sim \u00bb, comme le pensent certains internautes.<\/p>\n

D’autres sugg\u00e8rent qu’il s’agit d’une vraie jeune femme qui retoucherait son propre corps pour lui donner cette apparence num\u00e9rique. Enfin, une derni\u00e8re hypoth\u00e8se avance l’id\u00e9e qu’il s’agit d’une cr\u00e9ation 100% num\u00e9rique, r\u00e9alis\u00e9e par un ou une graphiste en pleine d\u00e9marche artistique.<\/p>\n

Comme le souligne le site am\u00e9ricain\u00a0Dazed,\u00a0Miquela interroge quiconque l’observe sur les apparences sur les r\u00e9seaux sociaux, et les fronti\u00e8res entre le vrai et le faux.<\/p>\n

Le \u00ab projet Miquela \u00bb rappelle en effet celui d’Amalia Ulman. Intitul\u00e9 \u00ab Excellences & Perfections \u00bb,\u00a0l’artiste argentine s’\u00e9tait construite une vie totalement fictive sur Instagram\u00a0et Facebook, postant alors des portraits d’elle et des clich\u00e9s de sa vie n’ayant aucun rapport avec sa personnalit\u00e9 \u00ab dans la vraie vie \u00bb. Si on a encore du mal \u00e0 desceller la d\u00e9marche artistique de @lilmiquela, on peut en revanche constater un dernier d\u00e9tail : son compte renvoie vers\u00a0une page de don \u00e0 l’attention de planning familial am\u00e9ricain. Miquela, une activiste 2.0 ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Miquela est un personnage virtuel qui a une vie bien trop r\u00e9elle. Elle est suivie par pr\u00e8s de 60.000 personnes sur Instagram. Les abonn\u00e9s de Miquela cherchent certainement \u00e0 comprendre qui est cette cr\u00e9ature num\u00e9rique ultra-r\u00e9aliste. Miquela, cette jeune femme d’une vingtaine d’ann\u00e9es est une sorte de it-girl californienne du web. Comme la majeure partie …<\/p>\n","protected":false},"author":45,"featured_media":33437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6100],"tags":[679,2972,11738,11737],"class_list":["post-33436","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-technologie","tag-instagram","tag-internautes","tag-intriguer","tag-miquela","post_format-post-format-image"],"yoast_head":"\nMiquela, la it-girl virtuelle qui intrigue les internautes sur Instagram - AfrikMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/miquela-it-girl-virtuelle-intrigue-internautes-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miquela, la it-girl virtuelle qui intrigue les internautes sur Instagram - AfrikMag\" \/>\n<meta property=\"og:description\" content=\"Miquela est un personnage virtuel qui a une vie bien trop r\u00e9elle. 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