{"id":279897,"date":"2021-06-25T10:42:41","date_gmt":"2021-06-25T10:42:41","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=279897"},"modified":"2021-06-25T10:55:08","modified_gmt":"2021-06-25T10:55:08","slug":"tnt-marche-publicitaire-de-plus-de-10-milliards-partages-entre-10-chaines","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/tnt-marche-publicitaire-de-plus-de-10-milliards-partages-entre-10-chaines\/","title":{"rendered":"C\u00f4te d&rsquo;Ivoire\/ T\u00e9l\u00e9vision num\u00e9rique terrestre : un march\u00e9 publicitaire de plus de 10 milliards partag\u00e9 entre 10 cha\u00eenes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La Haute autorit\u00e9 de la communication audiovisuelle (HACA) a organis\u00e9 jeudi 24 juin 2021 \u00e0 Abidjan, une table ronde autour du th\u00e8me&nbsp;: \u00ab&nbsp;La viabilit\u00e9 \u00e9conomique des op\u00e9rateurs de la TNT en C\u00f4te d\u2019Ivoire : d\u00e9fis et strat\u00e9gies&nbsp;\u00bb.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une occasion pour le r\u00e9gulateur d\u2019indiquer que dix cha\u00eenes de t\u00e9l\u00e9vision, y compris le Groupe RTI (RTI1, RTI2, La 3), se partagent, en C\u00f4te d\u2019Ivoire, un march\u00e9 publicitaire entre 10 et 13 milliards de de franc CFA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette rencontre, qui a r\u00e9uni tous les acteurs de la T\u00e9l\u00e9vision num\u00e9rique terrestre (TNT) en C\u00f4te d\u2019Ivoire, a permis d\u2019aborder les questions cruciales de la viabilit\u00e9 \u00e9conomique des op\u00e9rateurs de la TNT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab&nbsp;Nous sommes aujourd\u2019hui sur un march\u00e9 (publicitaire estim\u00e9) entre 10 et 13 milliards de franc CFA, qui est largement en dessous des pr\u00e9visions qui \u00e9taient au moins au double&nbsp;\u00bb,<\/em> s\u2019exprim\u00e9 M. Fabrice Sawegnon PDG de Life TV, qui pour qui \u00ab&nbsp;ce petit march\u00e9 de 10 milliards de franc CFA est exploit\u00e9 par plus de 10 cha\u00eenes&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proposant une exon\u00e9ration des co\u00fbts de diffusion sur les trois premi\u00e8res ann\u00e9es d\u2019exploitation, il a indiqu\u00e9 avoir investi 12 milliards de Franc CFA pour un march\u00e9 publicitaire de 10 milliards partag\u00e9 par 10 cha\u00eenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e9anmoins, il a soutenu que la redevance t\u00e9l\u00e9 doit \u00eatre partag\u00e9e \u00e9quitablement. <em>\u00ab&nbsp;Ce n\u2019est pas une redevance RTI, c\u2019est une redevance t\u00e9l\u00e9visuelle, alors cet argent doit aider \u00e0 financer l\u2019ensemble du secteur, \u00e0 d\u00e9faut on peut trouver d\u2019autres formules, tel un retrait de la RTI sur des zones de grandes \u00e9coutes comme c\u2019est fait en France&nbsp;\u00bb, <\/em>a-t-il dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab&nbsp;La RTI, sa redevance, c\u2019est quasiment 10 milliards de franc CFA aujourd\u2019hui, il est important de savoir que c\u2019est un montant tr\u00e8s important qui doit aider l\u2019ensemble du secteur&nbsp;\u00bb, <\/em>a-t-il sugg\u00e9r\u00e9, souhaitant \u00ab\u00a0une r\u00e9gulation plus \u00e9quitable\u00a0\u00bb au niveau de la publicit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour M. Ange Fabien Gu\u00e9i, directeur g\u00e9n\u00e9ral de NCI (Nouvelle cha\u00eene ivoirienne), il faut une baisse de la redevance pay\u00e9e \u00e0 la HACA et \u00e0 la Soci\u00e9t\u00e9 ivoirienne de t\u00e9l\u00e9diffusion (IDT), charg\u00e9e du d\u00e9ploiement de la T\u00e9l\u00e9vision nationale terrestre (TNT). Et surtout une acc\u00e9l\u00e9ration de l\u2019implantation de la TNT dans tout le pays afin qu\u2019il y ait un taux de p\u00e9n\u00e9tration important dans les foyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quant \u00e0 M. Damiano Malchiodi de A+ Ivoire, il a estim\u00e9 que le co\u00fbt de la licence est trop \u00e9lev\u00e9. Il a d\u2019ailleurs invit\u00e9 les autorit\u00e9s \u00e0 adopter un cadre r\u00e9glementaire plus fort pour que les op\u00e9rateurs profitent de la manne publicitaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le pr\u00e9sident de la HACA, Me Ren\u00e9 Bourgoin a indiqu\u00e9 que la redevance RTI collect\u00e9e aupr\u00e8s du contribuable est au c\u0153ur des d\u00e9bats pour nombre d\u2019op\u00e9rateurs qui souhaitent qu\u2019elle soit r\u00e9partie entre eux, la RTI 50% et les 50% restant entre tous les autres op\u00e9rateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Haute autorit\u00e9 de la communication audiovisuelle (HACA) a organis\u00e9 jeudi 24 juin 2021 \u00e0 Abidjan, une table ronde autour du th\u00e8me&nbsp;: \u00ab&nbsp;La viabilit\u00e9 \u00e9conomique des op\u00e9rateurs de la TNT en C\u00f4te d\u2019Ivoire : d\u00e9fis et strat\u00e9gies&nbsp;\u00bb. Une occasion pour le r\u00e9gulateur d\u2019indiquer que dix cha\u00eenes de t\u00e9l\u00e9vision, y compris le Groupe RTI (RTI1, RTI2, &hellip;<\/p>\n","protected":false},"author":46,"featured_media":279901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189118,47,8762,8464],"tags":[14546,14718],"class_list":["post-279897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-afrique","category-civ","category-economie","tag-haca","tag-tnt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f4te d&#039;Ivoire\/ T\u00e9l\u00e9vision num\u00e9rique terrestre : un march\u00e9 publicitaire de plus de 10 milliards partag\u00e9 entre 10 cha\u00eenes<\/title>\n<meta name=\"description\" content=\"Cette rencontre, qui a r\u00e9uni tous les acteurs de la 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