{"id":277864,"date":"2021-06-16T11:39:24","date_gmt":"2021-06-16T11:39:24","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=277864"},"modified":"2021-06-16T13:13:29","modified_gmt":"2021-06-16T13:13:29","slug":"euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars\/","title":{"rendered":"Euro 2020: C. Ronaldo fait chuter Coca-Cola en bourse&#8230;la soci\u00e9t\u00e9 perd quatre milliards de dollars!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Depuis plusieurs ann\u00e9es, l\u2019influence des sportifs va bien au-del\u00e0 des fronti\u00e8res du sport. Les plus grands athl\u00e8tes sont devenus des leaders sociaux, mais aussi des marques puissantes\u2026 La preuve, un simple geste de Cristiano Ronaldo a suffi \u00e0 faire perdre des milliards \u00e0 Coca-Cola !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon des analyses de Marca, Cristiano Ronaldo a fait perdre 4 milliards en valeur \u00e0 la boisson gazeuse, Coca-Cola, depuis qu&rsquo;il a enlev\u00e9 les deux bouteilles de Coca lors d&rsquo;une conf\u00e9rence de presse de l&rsquo;Euro 2020 avant d&rsquo;affronter la Hongrie.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Du Coca-Cola ? Pas pour Cristiano Ronaldo. <br><br> <a href=\"https:\/\/t.co\/gLDLrLFKyy\">pic.twitter.com\/gLDLrLFKyy<\/a><\/p>&mdash; As Quinas \ud83c\uddf5\ud83c\uddf9 (@AsQuinasOff) <a href=\"https:\/\/twitter.com\/AsQuinasOff\/status\/1404505348275421193?ref_src=twsrc%5Etfw\">June 14, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Actuellement en s\u00e9lection pour d\u00e9fendre leur titre de champion d&rsquo;Europe, CR7 \u00e9tait en conf\u00e9rence de presse d&rsquo;avant match contre la Hongrie mardi apr\u00e8s midi o\u00f9 il a claqu\u00e9 un doubl\u00e9 (3 &#8211; 0). Pour l&rsquo;occasion, il avait fait un geste qui a beaucoup fait parler. En effet, quelques heures avant l\u2019entr\u00e9e en lice de son \u00e9quipe face \u00e0 la Hongrie, Cristiano a \u00e9t\u00e9 d\u00e9rang\u00e9 par un petit d\u00e9tail sur le podium de la conf\u00e9rence de presse. Un des sponsors de l\u2019Euro 2020 ne lui plaisait visiblement pas, et il l\u2019a fait savoir \u00e0 sa mani\u00e8re !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00e8s attentif sur son hygi\u00e8ne de vie depuis des ann\u00e9es, l\u2019athl\u00e8te qu\u2019est CR7 ne peut pas valoriser une boisson aussi sucr\u00e9e que le Coca-Cola ! Il a donc pris un malin plaisir \u00e0 sortir les deux bouteilles du champ des cam\u00e9ras\u2026 Un geste a priori anodin, mais qui a eu des cons\u00e9quences fortes \u00e9conomiquement !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Since Cristiano Ronaldo removed the two Coca-Cola bottles from his vicinity in favor of water, Coca-Cola have lost a total of $4 billion in value.<a href=\"https:\/\/t.co\/4wtinuaUjV\">https:\/\/t.co\/4wtinuaUjV<\/a> <a href=\"https:\/\/t.co\/IgiEefKbZa\">pic.twitter.com\/IgiEefKbZa<\/a><\/p>&mdash; Zach Lowy (@ZachLowy) <a href=\"https:\/\/twitter.com\/ZachLowy\/status\/1404816037472768006?ref_src=twsrc%5Etfw\">June 15, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Et bien, en quelques heures seulement le quintuple ballon d&rsquo;Or a fait perdre 4 milliards de valeur aux actions du groupe Coca-Cola. Et pourtant, il n&rsquo;avait ni parl\u00e9, ni critiqu\u00e9, il lui a juste fallu ce geste virulent pour faire craquer Coca-Cola. Cela dit, l&rsquo;impact des sportifs est \u00e9norme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour rappel, Ronaldo est l&rsquo;homme le plus suivi du monde sur les r\u00e9seaux sociaux, Facebook+Twitter+Instagram, il compte plus de 530 millions d&rsquo;abonn\u00e9s. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, l\u2019influence des sportifs va bien au-del\u00e0 des fronti\u00e8res du sport. Les plus grands athl\u00e8tes sont devenus des leaders sociaux, mais aussi des marques puissantes\u2026 La preuve, un simple geste de Cristiano Ronaldo a suffi \u00e0 faire perdre des milliards \u00e0 Coca-Cola ! Selon des analyses de Marca, Cristiano Ronaldo a fait perdre &hellip;<\/p>\n","protected":false},"author":107,"featured_media":277891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189118,156610],"tags":[192495,192479,330,39559],"class_list":["post-277864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-football","tag-chuter-en-bourse","tag-coca-cola-2","tag-cristiano-ronaldo","tag-euro-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euro 2020: C. Ronaldo fait chuter Coca-Cola en bourse...la soci\u00e9t\u00e9 perd quatre milliards de dollars!<\/title>\n<meta name=\"description\" content=\"Depuis plusieurs ann\u00e9es, l\u2019influence des sportifs va bien au-del\u00e0 des fronti\u00e8res du sport. Les plus grands athl\u00e8tes sont devenus des leaders sociaux, mais aussi des marques puissantes\u2026 La preuve, un simple geste de Cristiano Ronaldo a suffi \u00e0 faire perdre des milliards \u00e0 Coca-Cola !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euro 2020: C. Ronaldo fait chuter Coca-Cola en bourse...la soci\u00e9t\u00e9 perd quatre milliards de dollars!\" \/>\n<meta property=\"og:description\" content=\"Depuis plusieurs ann\u00e9es, l\u2019influence des sportifs va bien au-del\u00e0 des fronti\u00e8res du sport. Les plus grands athl\u00e8tes sont devenus des leaders sociaux, mais aussi des marques puissantes\u2026 La preuve, un simple geste de Cristiano Ronaldo a suffi \u00e0 faire perdre des milliards \u00e0 Coca-Cola !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars\/\" \/>\n<meta property=\"og:site_name\" content=\"AfrikMag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/africelebs\" \/>\n<meta property=\"article:author\" content=\"Boa Akon Yao Jules\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T11:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T13:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/wp-content\/uploads\/2021\/06\/Blue-Dynamic-Fitness-YouTube-Thumbnail-7-e1623844193664.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeReporter14\" \/>\n<meta name=\"twitter:site\" content=\"@Afrikmag\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/afrikmag.com\\\/var\\\/www\\\/vhosts\\\/afrikmag.compublic_html\\\/euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/afrikmag.com\\\/var\\\/www\\\/vhosts\\\/afrikmag.compublic_html\\\/euro-2020-c-ronaldo-fait-chuter-coca-cola-en-bourse-la-societe-perd-quatre-milliards-de-dollars\\\/\"},\"author\":{\"name\":\"Akon\",\"@id\":\"https:\\\/\\\/afrikmag.com\\\/var\\\/www\\\/vhosts\\\/afrikmag.compublic_html\\\/#\\\/schema\\\/person\\\/5b331358fa1f6aeaee4c48ff9d04134b\"},\"headline\":\"Euro 2020: C. 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