{"id":264283,"date":"2021-04-07T12:08:08","date_gmt":"2021-04-07T12:08:08","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=264283"},"modified":"2021-04-07T12:08:21","modified_gmt":"2021-04-07T12:08:21","slug":"technologie-lg-arrete-la-production-de-ses-smartphones","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/technologie-lg-arrete-la-production-de-ses-smartphones\/","title":{"rendered":"Technologie: LG arr\u00eate la  production de ses smartphones"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nous pourrions ne plus voir de smartphones LG sur le march\u00e9 car LG Electronics pr\u00e9voit d&rsquo;arr\u00eater sa production.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 sud-cor\u00e9enne LG Electronics a annonc\u00e9 lundi qu&rsquo;elle mettrait fin \u00e0 sa division mobile d\u00e9ficitaire &#8211; une d\u00e9cision qui devrait en faire la premi\u00e8re grande marque de smartphones \u00e0 se retirer compl\u00e8tement du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa d\u00e9cision de se retirer laissera sa part de 10% en Am\u00e9rique du Nord, o\u00f9 elle est la marque n\u00b0 3, \u00e0 \u00eatre engloutie par les titans des smartphones Apple et Samsung Electronics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0La division a enregistr\u00e9 pr\u00e8s de six ans de pertes totalisant quelques 4,5 milliards de dollars, et l&rsquo;abandon du secteur tr\u00e8s concurrentiel permettrait \u00e0 LG de se concentrer sur des domaines de croissance tels que les composants de v\u00e9hicules \u00e9lectriques, les appareils connect\u00e9s et les maisons intelligentes\u00a0\u00bb<\/em>, a-t-il d\u00e9clar\u00e9 dans un communiqu\u00e9.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans des temps meilleurs, LG a \u00e9t\u00e9 t\u00f4t sur le march\u00e9 avec un certain nombre d\u2019innovations en mati\u00e8re de t\u00e9l\u00e9phones portables, notamment des cam\u00e9ras ultra grand angle, et \u00e9tait autrefois en 2013 le troisi\u00e8me plus grand fabricant de smartphones au monde derri\u00e8re Samsung et Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais plus tard, ses mod\u00e8les phares ont souffert \u00e0 la fois d&rsquo;incidents logiciels et mat\u00e9riels qui, combin\u00e9s \u00e0 des mises \u00e0 jour logicielles plus lentes, ont vu la marque glisser r\u00e9guli\u00e8rement en faveur.\u00a0Les analystes ont \u00e9galement critiqu\u00e9 l&rsquo;entreprise pour son manque d&rsquo;expertise en marketing par rapport \u00e0 ses rivaux chinois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actuellement, sa part mondiale n&rsquo;est que d&rsquo;environ 2%.\u00a0Il a exp\u00e9di\u00e9 23 millions de t\u00e9l\u00e9phones l&rsquo;ann\u00e9e derni\u00e8re, contre 256 millions pour Samsung, selon le fournisseur de recherche Counterpoint.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de l&rsquo;Am\u00e9rique du Nord, elle a une pr\u00e9sence importante en Am\u00e9rique latine, o\u00f9 elle se classe au 5e rang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u00ab<em>En Am\u00e9rique du Sud, Samsung et des entreprises chinoises telles que Oppo, Vivo et Xiaomi devraient b\u00e9n\u00e9ficier du segment bas \u00e0 moyen de gamme\u00bb<\/em>, a d\u00e9clar\u00e9 Park Sung-soon, analyste chez Cape Investment &amp; Securities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lire aussi:<a href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/en-cours-de-redaction-technologie-le-classement-des-smartphones-les-plus-vendus-dans-le-monde\/\"> Technologie: Top 5 des smartphones les plus vendus dans le monde<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que d&rsquo;autres marques mobiles bien connues telles que Nokia, HTC et Blackberry sont \u00e9galement tomb\u00e9es de haut, elles n&rsquo;ont pas encore compl\u00e8tement disparu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La division des smartphones de LG &#8211; la plus petite de ses cinq divisions, repr\u00e9sentant environ 7% du chiffre d\u2019affaires &#8211; devrait \u00eatre liquid\u00e9e d\u2019ici le 31 juillet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;En Cor\u00e9e du Sud, les employ\u00e9s de la division seront transf\u00e9r\u00e9s vers d\u2019autres entreprises et filiales de LG Electronics, tandis qu\u2019ailleurs, les d\u00e9cisions relatives \u00e0 l\u2019emploi seront prises au niveau local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LG fournira un support de service et des mises \u00e0 jour logicielles pour les clients des produits mobiles existants pendant une p\u00e9riode qui variera selon la r\u00e9gion, a-t-il ajout\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pourparlers pour vendre une partie de l\u2019activit\u00e9 \u00e0 Vingroup du Vietnam ont \u00e9chou\u00e9 en raison de diff\u00e9rences sur les termes, ont d\u00e9clar\u00e9 des sources connaissant le sujet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous pourrions ne plus voir de smartphones LG sur le march\u00e9 car LG Electronics pr\u00e9voit d&rsquo;arr\u00eater sa production. La soci\u00e9t\u00e9 sud-cor\u00e9enne LG Electronics a annonc\u00e9 lundi qu&rsquo;elle mettrait fin \u00e0 sa division mobile d\u00e9ficitaire &#8211; une d\u00e9cision qui devrait en faire la premi\u00e8re grande marque de smartphones \u00e0 se retirer compl\u00e8tement du march\u00e9. Sa d\u00e9cision &hellip;<\/p>\n","protected":false},"author":37,"featured_media":264298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6100],"tags":[191518,5523,13711],"class_list":["post-264283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","tag-lg","tag-production","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technologie: LG arr\u00eate la production de ses smartphones<\/title>\n<meta name=\"description\" content=\"Nous pourrions ne plus voir de smartphones LG sur le march\u00e9 car LG Electronics pr\u00e9voit d&#039;arr\u00eater sa production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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