{"id":254240,"date":"2021-02-11T14:13:56","date_gmt":"2021-02-11T14:13:56","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=254240"},"modified":"2021-02-11T14:14:19","modified_gmt":"2021-02-11T14:14:19","slug":"football-tiktok-sponsor-officiel-de-luefa-euro-2020","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/football-tiktok-sponsor-officiel-de-luefa-euro-2020\/","title":{"rendered":"Football: TikTok, sponsor officiel de l’UEFA EURO 2020"},"content":{"rendered":"\n

TikTok a \u00e9t\u00e9 annonc\u00e9 comme sponsor mondial de l’UEFA EURO 2020 et sera l’endroit o\u00f9 les fans de football pourront partager leur passion lorsque le tournoi commencera.<\/strong><\/p>\n\n\n\n

C’est la premi\u00e8re fois qu’une plateforme de divertissement num\u00e9rique parraine un tournoi international de l’UEFA. L’annonce d’un nouveau type de partenaire de l’UEFA EURO 2020 repr\u00e9sente une \u00e9tape importante pour TikTok et l’UEFA.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cet accord avec l’UEFA, TikTok vise \u00e0 s’\u00e9tablir comme le lieu o\u00f9 les fans de football partagent leur passion pour le jeu. En tant que plateforme officielle, TikTok offrira un lieu o\u00f9 les fans de football pourront suivre leurs cr\u00e9ateurs favoris, partager le meilleur contenu footballistique sur TikTok et cr\u00e9er leurs propres moments sp\u00e9ciaux, en capturant les r\u00e9actions et les c\u00e9l\u00e9brations autour du tournoi.<\/p>\n\n\n\n

En tant que sponsor mondial, TikTok travaillera aux c\u00f4t\u00e9s de l’UEFA pour lancer une s\u00e9rie de fonctionnalit\u00e9s, notamment des effets de r\u00e9alit\u00e9 augment\u00e9e, des d\u00e9fis Hashtag, des vid\u00e9os et des sons en direct. En outre, l’UEFA donnera \u00e9galement \u00e0 TikTok l’acc\u00e8s \u00e0 son immense biblioth\u00e8que de contenus historiques pour cr\u00e9er des contenus nouveaux, attrayants et innovants.<\/p>\n\n\n\n

Pour sa part, l’UEFA EURO 2020 ouvrira son compte TikTok officiel avant le tournoi pour inspirer et divertir des millions de fans de football dans le monde entier gr\u00e2ce \u00e0 des images exclusives en coulisses, actuelles et d’archives. En outre, le partenariat comprend des droits de parrainage de diffusion, qui donneront \u00e0 TikTok une visibilit\u00e9 dans les retransmissions en direct des matches de l’UEFA EURO 2020 sur toutes les cha\u00eenes de t\u00e9l\u00e9vision europ\u00e9ennes.<\/p>\n\n\n\n

Guy-Laurent Epstein, directeur du marketing de l’UEFA, a d\u00e9clar\u00e9 : \u00ab\u00a0Nous sommes ravis d’accueillir TikTok en tant que partenaire de l’UEFA EURO, une soci\u00e9t\u00e9 qui est devenue l’une des plateformes de divertissement num\u00e9rique les plus populaires au cours de l’ann\u00e9e derni\u00e8re. Nous nous r\u00e9jouissons de travailler en \u00e9troite collaboration avec TikTok pour offrir aux fans du monde entier une exp\u00e9rience unique et innovante de l’UEFA EURO, en leur donnant la possibilit\u00e9 de se connecter et de partager leur passion autour de l’un des plus grands \u00e9v\u00e9nements sportifs du monde<\/em>\u00ab\u00a0.<\/p>\n\n\n\n

Quant au directeur g\u00e9n\u00e9ral de TikTok de Royaume-Uni et l’Europe, Rich Waterworth, cette signature sera une nouvelle exp\u00e9rience dans le sport : \u00ab\u00a0TikTok est en train de devenir un lieu o\u00f9 les gens peuvent vivre un nouveau type d’exp\u00e9rience dans le sport ultime, car de plus en plus d’organisations, d’\u00e9quipes et de joueurs de football se rendent sur notre plateforme pour entrer en contact direct avec les fans. Nous sommes ravis de nous associer \u00e0 l’UEFA EURO 2020, l’un des plus grands \u00e9v\u00e9nements sportifs du monde, pour faire partager l’esprit et la passion de ce tournoi \u00e0 ses fans sur TikTok. Notre communaut\u00e9 aime c\u00e9l\u00e9brer le sport de mani\u00e8re cr\u00e9ative, et j’ai h\u00e2te de voir comment ils s’engageront avec tout le contenu que nous cr\u00e9erons pour l’UEFA EURO 2020<\/em>\u00ab\u00a0. A-t-il d\u00e9clar\u00e9. <\/p>\n\n\n\n

TikTok est l’une des applications les plus t\u00e9l\u00e9charg\u00e9es au monde. Actuellement disponible dans plus de 150 pays et 75 langues, il s’engage \u00e0 construire une communaut\u00e9 amusante, positive et accueillante, en encourageant les utilisateurs \u00e0 partager leur passion et leur expression cr\u00e9ative par le biais de courtes vid\u00e9os.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok a \u00e9t\u00e9 annonc\u00e9 comme sponsor mondial de l’UEFA EURO 2020 et sera l’endroit o\u00f9 les fans de football pourront partager leur passion lorsque le tournoi commencera. C’est la premi\u00e8re fois qu’une plateforme de divertissement num\u00e9rique parraine un tournoi international de l’UEFA. L’annonce d’un nouveau type de partenaire de l’UEFA EURO 2020 repr\u00e9sente une \u00e9tape …<\/p>\n","protected":false},"author":107,"featured_media":254266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156610,165514,8,6100],"tags":[39559,180946,2622],"class_list":["post-254240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-medias","category-sport","category-technologie","tag-euro-2020","tag-tiktok","tag-uefa"],"yoast_head":"\nFootball: TikTok, sponsor officiel de l'UEFA EURO 2020<\/title>\n<meta name=\"description\" content=\"TikTok a \u00e9t\u00e9 annonc\u00e9 comme sponsor mondial de l'UEFA EURO 2020 et sera l'endroit o\u00f9 les fans de football pourront partager leur passion lorsque le tournoi commencera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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