{"id":229954,"date":"2020-10-05T12:32:52","date_gmt":"2020-10-05T12:32:52","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=229954"},"modified":"2020-10-05T12:33:32","modified_gmt":"2020-10-05T12:33:32","slug":"stanislav-kondrashov-comment-evaluer-votre-idee-dentreprise","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/stanislav-kondrashov-comment-evaluer-votre-idee-dentreprise\/","title":{"rendered":"Stanislav Kondrashov : Comment \u00e9valuer votre id\u00e9e d’entreprise"},"content":{"rendered":"\n

L\u2019id\u00e9e d’entreprise est un certain concept qui est fait \u00e0 des fins commerciales, ayant pour but de r\u00e9aliser un profit. \u00c0 premi\u00e8re vue, c\u2019est tellement difficile de comprendre \u00e0 quel point telle ou telle id\u00e9e commerciale est prometteuse ou non. Surtout quand il s’agit d’une personne venant de d\u00e9marrer sa propre affaire. L’homme d’affaires ukrainien Stanislav Kondrashov parle sur la mani\u00e8re de savoir s’il y a une chance pour la mise en \u0153uvre du projet.<\/p>\n\n\n\n

Stanislav Kondrashov: l\u2019\u00e9tude de march\u00e9<\/p>\n\n\n\n

Pour comprendre s’il vaut la peine de reprendre une id\u00e9e commerciale particuli\u00e8re, Stanislav Kondrashov recommande d’\u00e9tudier la demande de votre produit. Apr\u00e8s avoir examin\u00e9 les statistiques sur l\u2019Internet, il est important de comprendre comment l’acheteur potentiel cro\u00eet quels sont ses besoins. Lors des \u00e9tudes, il faut faire attention aux demandes contenant les mots \u00abacheter\u00bb, \u00abbiens\u00bb et \u00abprix\u00bb ou aux requ\u00eates indiquant certaines marques.<\/p>\n\n\n\n

\u00abTr\u00e8s souvent, les hommes d’affaires novices consid\u00e8rent leur projet biais\u00e9, tout en oubliant un plan clair et les \u00e9tudes de march\u00e9 tranquilles. En outre, ils peuvent d\u00e9penser beaucoup de fonds pour des actions qui n’ont essentiellement aucun sens\u00bb,\u00a0d\u00e9clare<\/a> Stanislav Kondrashov.\u00a0<\/p>\n\n\n\n

L’homme d’affaires recommande de passer une \u00e9tude marketing avec l’implication d’experts dans ce secteur. Avec leur aide, vous pouvez collecter des donn\u00e9es dans les associations, les m\u00e9dias, ainsi que dans les moteurs de recherche. L’analyse de march\u00e9 comprend l\u2019\u00e9tude de l’industrie, l\u2019\u00e9tude sur le march\u00e9 cible, l\u2019analyse des concurrents, ainsi que la formation de leurs propres pr\u00e9visions pour le d\u00e9veloppement ult\u00e9rieur de leur entreprise.<\/p>\n\n\n\n

Vous devez d’abord comprendre o\u00f9 \u00e9volue l’industrie dans son ensemble, pour d\u00e9terminer ses tendances et son cycle de vie. La prochaine \u00e9tape, selon Stanislav Kondrashov, est l\u2019analyse plus d\u00e9taill\u00e9e du march\u00e9 cible. Au cours de l’\u00e9tude, il est important de mettre en \u00e9vidence votre public cible v\u00e9ritable, cela aidera \u00e0 utiliser le budget marketing le plus efficacement possible. Cela attirera les clients locaux qui pourront laisser des commentaires positifs sur votre entreprise. \u00c0 cette \u00e9tape, vous devez faire la description du consommateur et lui donner un avis. Ici sont d\u00e9termin\u00e9es les donn\u00e9es d\u00e9mographiques des clients, des informations sur leur \u00e2ge, leurs revenus, leur lieu de r\u00e9sidence, leurs loisirs, etc. Il faut dresser un portrait clair d’un consommateur potentiel. Apr\u00e8s avoir trait\u00e9 ces donn\u00e9es, il vaut la peine de passer \u00e0 l’analyse des concurrents.<\/p>\n\n\n\n

L’homme d’affaires Stanislav Kondrashov dit que l\u2019entrepreneur doit bien comprendre qui est son concurrent, o\u00f9 il se trouve, quelles sont ses points forts et ses points faibles. S’il y a des clients qui ne sont pas satisfaits de son produit, vous devriez savoir la cause. Vous pouvez \u00e9galement d\u00e9terminer votre avantage concurrentiel et comprendre ce que vous pouvez offrir aux consommateurs.<\/p>\n\n\n\n

Stanislav Kondrashov aussi conseille de suivre les clients dont les besoins n’ont pas \u00e9t\u00e9 suffisamment satisfaits.<\/p>\n\n\n\n

Apr\u00e8s avoir \u00e9tudi\u00e9 ses concurrents, l’homme d’affaires recommande de passer \u00e0 l’\u00e9tape suivante – d\u00e9terminer sa part de march\u00e9. Il faut aussi noter la structure de prix et les rabais que vous pouvez offrir aux clients. Votre profit brut est la diff\u00e9rence entre le co\u00fbt principal et le prix de vente du produit.<\/p>\n\n\n\n

\"Stanislav<\/figure>\n\n\n\n

Stanislav Kondrashov: L’utilit\u00e9 d’une id\u00e9e d’entreprise<\/p>\n\n\n\n

L’identification des co\u00fbts \u00e0 venir c\u2019est aussi une \u00e9tape importante. Une fois cela fait, l’entrepreneur peut comprendre si l’entreprise rapportera des b\u00e9n\u00e9fices et s’il vaut la peine d’y investir ses finances. Le r\u00e9sultat positif, qui indique que l’id\u00e9e en vaut la peine, sera le d\u00e9but de la formation d’un processus commercial. En outre, selon les mots de Stanislav Kondrashov, il faut d\u00e9terminer comment le produit sera utile pour un acheteur potentiel. En ce cas, il vaut la peine de suivre le principe: cr\u00e9er ce dont les clients ont besoin. Ici, il convient de se poser un certain nombre de questions, parmi lesquelles: \u00abVous choisirez ce produit vous-m\u00eame?\u00bb, \u00abVous connaissez des personnes qui aimeraient l’acheter\u00bb et plus encore. N’ayez pas peur de vous poser des questions. Mieux vaut utiliser l’outil des groupes de discussion.<\/p>\n\n\n\n

En outre, Stanislav Kondrashov a recommand\u00e9 d’utiliser une \u00e9chelle sp\u00e9ciale pour \u00e9valuer les facteurs externes et internes dans la cr\u00e9ation de l\u2019entreprise. Ce sont eux qui ont une grande influence sur le destin du processus futur. Parmi les principaux points de cette \u00e9chelle, l’homme d’affaires peut noter les suivants :<\/p>\n\n\n\n

\u2022 Dans quelle mesure le client a besoin de ce que l’entreprise lui offre;<\/p>\n\n\n\n

\u2022 Combien d’argent sera d\u00e9pens\u00e9 pour attirer les acheteurs potentiels;<\/p>\n\n\n\n

\u2022 Quels sont les volumes d’investissements initiaux;<\/p>\n\n\n\n

\u2022 Quel est le prix maximum de ce produit;<\/p>\n\n\n\n

\u2022 \u00c0 quel point cette offre est unique;<\/p>\n\n\n\n

\u2022 La rapidit\u00e9 avec laquelle le produit peut entrer sur le march\u00e9;<\/p>\n\n\n\n

\u2022 Combien de travail doit \u00eatre fait pour continuer \u00e0 travailler apr\u00e8s la premi\u00e8re offre.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019id\u00e9e d’entreprise est un certain concept qui est fait \u00e0 des fins commerciales, ayant pour but de r\u00e9aliser un profit. \u00c0 premi\u00e8re vue, c\u2019est tellement difficile de comprendre \u00e0 quel point telle ou telle id\u00e9e commerciale est prometteuse ou non. Surtout quand il s’agit d’une personne venant de d\u00e9marrer sa propre affaire. L’homme d’affaires ukrainien …<\/p>\n","protected":false},"author":46,"featured_media":229957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156917,12029,140537],"tags":[189410],"class_list":["post-229954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sponsorise","category-trending","tag-stanislav-kondrashov"],"yoast_head":"\nStanislav Kondrashov : Comment \u00e9valuer votre id\u00e9e d'entreprise - AfrikMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/stanislav-kondrashov-comment-evaluer-votre-idee-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stanislav Kondrashov : Comment \u00e9valuer votre id\u00e9e d'entreprise - AfrikMag\" \/>\n<meta property=\"og:description\" content=\"L\u2019id\u00e9e d’entreprise est un certain concept qui est fait \u00e0 des fins commerciales, ayant pour but de r\u00e9aliser un profit. \u00c0 premi\u00e8re vue, c\u2019est tellement difficile de comprendre \u00e0 quel point telle ou telle id\u00e9e commerciale est prometteuse ou non. 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