{"id":228712,"date":"2020-09-29T10:41:02","date_gmt":"2020-09-29T10:41:02","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=228712"},"modified":"2020-09-29T10:41:04","modified_gmt":"2020-09-29T10:41:04","slug":"sport-lionel-messi-nomme-lathlete-le-plus-commercialisable-au-monde","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/sport-lionel-messi-nomme-lathlete-le-plus-commercialisable-au-monde\/","title":{"rendered":"Sport : Lionel Messi nomm\u00e9 l&rsquo;athl\u00e8te le plus commercialisable au monde"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>L&rsquo;ic\u00f4ne du football international Lionel Messi a \u00e9t\u00e9 nomm\u00e9 l&rsquo;athl\u00e8te le plus commercialisable au monde pour 2020.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;attaquant de Barcelone et six fois vainqueur du Ballon d&rsquo;Or devance de peu son compatriote Cristiano Ronaldo pour prendre la premi\u00e8re place dans la liste 2020 de SportsPro des 50 athl\u00e8tes les plus commercialisables propuls\u00e9s par Nielsen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le grand joueur de basketball am\u00e9ricain LeBron James, le capitaine de cricket indien Virat Kohli et la joueuse de tennis canadienne Bianca Andreescu compl\u00e8tent le top cinq de cette ann\u00e9e, cette derni\u00e8re \u00e9tant la meilleure athl\u00e8te f\u00e9minine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La liste des 50 athl\u00e8tes les plus commercialisables ( 50MM) de cette ann\u00e9e repose sur la m\u00e9thodologie d\u2019\u00e9valuation de la commercialisation des athl\u00e8tes de Nielsen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appel\u00e9e le cadre de s\u00e9lection et de mesure des influenceurs, la m\u00e9thodologie s&rsquo;appuie sur de vastes quantit\u00e9s de donn\u00e9es sur les r\u00e9seaux sociaux pour g\u00e9n\u00e9rer un score d&rsquo;influenceur de l&rsquo;athl\u00e8te comprenant quatre points de donn\u00e9es cl\u00e9s: pertinence, port\u00e9e, retour et r\u00e9sonance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e7u pour surveiller avec pr\u00e9cision l&rsquo;efficacit\u00e9 des campagnes sociales et aider les sponsors \u00e0 maximiser l&rsquo;impact, le cadre de s\u00e9lection et de mesure des influenceurs de Nielsen int\u00e8gre une gamme d&rsquo;indicateurs de performance cl\u00e9s li\u00e9es aux parrainages, tels que le suivi social, l&rsquo;engagement de contenu, la croissance de la base de fans au fil du temps, la valeur m\u00e9diatique et la performance de contenu de marque ou contenu organique.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce cadre, les comptes Instagram de plus de 6000 athl\u00e8tes de 21 sports ont \u00e9t\u00e9 suivis au cours des 12 derniers mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9sormais dans sa 11e ann\u00e9e, la plate-forme 50MM de SportsPro permet aux sp\u00e9cialistes du marketing sportif de prendre des d\u00e9cisions de parrainage plus rapidement et plus intelligemment que jamais en \u00e9valuant objectivement o\u00f9 r\u00e9side la v\u00e9ritable valeur du marketing sportif gr\u00e2ce \u00e0 l&rsquo;application d&rsquo;une analyse approfondie des donn\u00e9es, de la surveillance des m\u00e9dias sociaux et des informations sur les consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concentr\u00e9 sur les athl\u00e8tes uniquement depuis 2010, le classement mondial a \u00e9t\u00e9 \u00e9largi pour la premi\u00e8re fois pour inclure des listes distinctes des 50 meilleures marques et propri\u00e9t\u00e9s, y compris les ligues, les \u00e9quipes, les organes directeurs et les \u00e9v\u00e9nements majeurs \u00e0 travers le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La liste 2020 des 50 athl\u00e8tes les plus commercialisables au monde optimis\u00e9e par Nielsen a \u00e9t\u00e9 publi\u00e9e dans son int\u00e9gralit\u00e9 lundi 28 Septembre via un centre de contenu d\u00e9di\u00e9 de 50 MM contenant des tableaux et des graphiques interactifs, des profils commerciaux individuels, des fonctionnalit\u00e9s, des podcasts et plus encore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les classements inauguraux des 50 marques les plus commercialis\u00e9es au monde aliment\u00e9s par Hookit et des 50 propri\u00e9t\u00e9s les plus commercialisables au monde, aliment\u00e9s par SponsorPulse seront publi\u00e9s respectivement le lundi 5 octobre et le lundi 12 octobre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Soutenu par trois soci\u00e9t\u00e9s de donn\u00e9es de premier plan, notre plate-forme 50 MM nouvellement \u00e9largie et notre centre de contenu d\u00e9di\u00e9 brossent le tableau le plus complet \u00e0 ce jour de la valeur du marketing sportif &#8211; \u00e0 travers les athl\u00e8tes, les marques et les propri\u00e9t\u00e9s\u00bb<\/em>, a d\u00e9clar\u00e9 Michael Long, directeur \u00e9ditorial de SportsPro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Avec le resserrement des budgets marketing \u00e0 la suite de la pand\u00e9mie de coronavirus, les d\u00e9penses de sponsoring sportif sont plus que jamais scrut\u00e9es. D\u00e9sormais, gr\u00e2ce aux ensembles de donn\u00e9es plus riches et aux informations plus approfondies fournies par les classements 50 MM de cette ann\u00e9e, les sp\u00e9cialistes du marketing travaillant dans tous les sports peuvent facilement identifier la valeur r\u00e9elle afin de justifier leurs d\u00e9cisions de d\u00e9penses et maximiser le retour sur investissement. \u00ab\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salvatore De Angelis, responsable du num\u00e9rique chez Nielsen Sports International, a ajout\u00e9 : <em>\u00abl&rsquo;usage intensif des m\u00e9dias sociaux parmi la g\u00e9n\u00e9ration d&rsquo;aujourd&rsquo;hui connaissant le num\u00e9rique a conduit \u00e0 un \u00e9norme boom de la cr\u00e9ation de contenu. La m\u00e9thodologie exclusive de Nielsen permet des informations uniques sur la mani\u00e8re dont le contenu des influenceurs sportifs r\u00e9sonne avec les publics cibles. En alimentant la liste des 50 MM de SportsPro, nous sommes en mesure d&rsquo;aider les marques \u00e0 mieux comprendre l&rsquo;efficacit\u00e9 des campagnes et comment maximiser leur impact sur les campagnes. \u00ab\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les 50 athl\u00e8tes les plus commercialisables au monde, propuls\u00e9s par Nielsen &#8211; les dix meilleurs sont les  suivants :<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> Lionel Messi - Argentin, 33 ans, Football\n Cristiano Ronaldo - Portugais, 35 ans, Football\n LeBron James - Am\u00e9ricain, 35 ans, Basketball\n Virat Kohli - Indien, 31 ans, Cricket\n Bianca Andreescu - Canadienne, 20 ans, Tennis\n Neymar Jr - Br\u00e9silien, 28 ans, Football\n Khabib Nurmagomedov - Russe, 32 ans, MMA\n Rohit Sharma - Indien, 33 ans, Cricket\n Mohamed Salah - \u00c9gyptien, 28 ans, Football\n Paulo Dybala - Argentin, 26 ans, Football<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ic\u00f4ne du football international Lionel Messi a \u00e9t\u00e9 nomm\u00e9 l&rsquo;athl\u00e8te le plus commercialisable au monde pour 2020. L&rsquo;attaquant de Barcelone et six fois vainqueur du Ballon d&rsquo;Or devance de peu son compatriote Cristiano Ronaldo pour prendre la premi\u00e8re place dans la liste 2020 de SportsPro des 50 athl\u00e8tes les plus commercialisables propuls\u00e9s par Nielsen. Le &hellip;<\/p>\n","protected":false},"author":37,"featured_media":228715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1495,189316,331],"class_list":["post-228712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-athlete","tag-commercialisable","tag-lionel-messi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sport: Lionel Messi nomm\u00e9 l&#039;athl\u00e8te le plus commercialisable au monde<\/title>\n<meta name=\"description\" content=\"L&#039;ic\u00f4ne du football international Lionel Messi a \u00e9t\u00e9 nomm\u00e9 l&#039;athl\u00e8te le plus commercialisable au monde pour 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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