{"id":146227,"date":"2019-03-07T11:42:16","date_gmt":"2019-03-07T11:42:16","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=146227"},"modified":"2019-06-24T16:53:57","modified_gmt":"2019-06-24T16:53:57","slug":"strategie-marketing-les-techniques-des-entreprises-pour-vous-seduire","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/strategie-marketing-les-techniques-des-entreprises-pour-vous-seduire\/","title":{"rendered":"Strat\u00e9gie marketing : les techniques des entreprises pour vous s\u00e9duire"},"content":{"rendered":"<p>La client\u00e8le est une denr\u00e9e pr\u00e9cieuse pour les entreprises. C\u2019est pourquoi les services marketing des entreprises imaginent sans cesse\u00a0de nouveaux\u00a0syst\u00e8mes de r\u00e9compenses pour conqu\u00e9rir de nouveaux\u00a0clients ou bien pour les fid\u00e9liser afin qu&rsquo;ils ne partent pas \u00e0 la concurrence. Petit tour d&rsquo;horizon\u00a0des tactiques qui peuvent \u00eatre employ\u00e9es par les entreprises pour vous s\u00e9duire.<\/p>\n<p>&nbsp;<\/p>\n<h2>La strat\u00e9gie de r\u00e9compense\u00a0pour convertir les prospects<\/h2>\n<p>Les casinos en ligne, par exemple, utilisent \u00e9norm\u00e9ment les strat\u00e9gies de r\u00e9compense. En effet, ils font face \u00e0 un march\u00e9 tr\u00e8s concurrentiel. Pour pouvoir se d\u00e9marquer, les diff\u00e9rents sites de jeux\u00a0doivent se montrer\u00a0plut\u00f4t g\u00e9n\u00e9reux avec\u00a0leurs prospects. En octroyant des bonus lors du premier d\u00e9p\u00f4t, ces maisons de jeux virtuelles esp\u00e8rent ainsi mettre toutes les chances de leur c\u00f4t\u00e9 pour attirer le chaland. Pour pouvoir comparer ces nombreuses offres, certains sites internet sp\u00e9cialis\u00e9s comme Casino en ligne Canada\u00a0ont vu le jour et permettent aux consommateurs d\u2019identifier les promotions les plus avantageuses. Il existe m\u00eame des maisons de jeux virtuelles qui offrent la possibilit\u00e9 d\u2019essayer certains jeux gratuitement.<\/p>\n<p>&nbsp;<\/p>\n<h2>La strat\u00e9gie de fid\u00e9lisation pour conserver les clients<\/h2>\n<p>La strat\u00e9gie de fid\u00e9lisation est \u00e9galement un atout pour une entreprise. Il est si difficile de conqu\u00e9rir un client qu&rsquo;il serait vraiment dommage de le laisser partir \u00e0 la concurrence sans avoir essay\u00e9 de le retenir. EcoCash, une entreprise du Zimbabwe permettant de transf\u00e9rer des fonds d\u2019une personne \u00e0 une autre, a r\u00e9cemment annonc\u00e9 l\u2019implantation d\u2019un syst\u00e8me de fid\u00e9lisation bien pens\u00e9. Au fur et \u00e0 mesure que les clients effectuent des transactions \u00e0 l\u2019aide de l&rsquo;interface, ils cumulent des points qu&rsquo;ils peuvent convertir plus tard en argent r\u00e9el dans leur portefeuille virtuel. Dans un contexte o\u00f9 l\u2019hyperinflation s\u00e9vit au Zimbabwe, cette op\u00e9ration peut se r\u00e9v\u00e9ler \u00eatre int\u00e9ressant pour les utilisateurs tout en renfor\u00e7ant par la m\u00eame occasion les objectifs affectifs de la marque.<\/p>\n<p>&nbsp;<\/p>\n<h2>La strat\u00e9gie de satisfaction pour p\u00e9renniser la relation client dans le temps<\/h2>\n<figure id=\"attachment_146229\" aria-describedby=\"caption-attachment-146229\" style=\"width: 684px\" class=\"wp-caption aligncenter\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-146229 size-large\" src=\"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/wp-content\/uploads\/2019\/03\/4-684x1024.png\"  alt=\"Strat\u00e9gie marketing : les techniques des entreprises pour vous s\u00e9duire\"  width=\"684\" height=\"1024\" srcset=\"https:\/\/www.afrikmag.com\/wp-content\/uploads\/2019\/03\/4-684x1024.png 684w, https:\/\/www.afrikmag.com\/wp-content\/uploads\/2019\/03\/4-200x300.png 200w, https:\/\/www.afrikmag.com\/wp-content\/uploads\/2019\/03\/4-600x899.png 600w, https:\/\/www.afrikmag.com\/wp-content\/uploads\/2019\/03\/4.png 1666w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><figcaption id=\"caption-attachment-146229\" class=\"wp-caption-text\">Source : Pexels<\/figcaption><\/figure>\n<p>Comme le co\u00fbt de la vie ne cesse d\u2019augmenter en Afrique du Sud, une entreprise a lanc\u00e9 une application mobile qui permet aux locataires de r\u00e9cup\u00e9rer jusqu\u2019\u00e0 20 % de la somme servant \u00e0 payer leur loyer. L\u2019objectif de Flow est de r\u00e9compenser les utilisateurs qui paient leur d\u00fb au moment convenu et qui sont capables de faire preuve de propret\u00e9. Les r\u00e9compenses sont allou\u00e9es sous forme de points, lesquels peuvent ensuite \u00eatre employ\u00e9s pour se procurer certains biens ou services aupr\u00e8s d\u2019entreprises participantes. Apr\u00e8s avoir constat\u00e9 que la hausse du prix de l\u2019immobilier repr\u00e9sentait un frein \u00e0 l\u2019acquisition d\u2019une premi\u00e8re propri\u00e9t\u00e9 chez les jeunes africains, les fondateurs de Flow se sont efforc\u00e9s de rendre la vie plus facile aux locataires en cr\u00e9ant une application qui les responsabilise tout en leur donnant un coup de pouce financier.<\/p>\n<p>En somme, les entreprises trouvent sans cesse de nouvelles fa\u00e7ons de r\u00e9compenser leurs clients pour les inciter \u00e0 utiliser ou r\u00e9utiliser leurs services. Elles doivent toujours faire preuve d\u2019ing\u00e9niosit\u00e9, sous peine de voir\u00a0leurs concurrents saisir la balle au vol et en profiter pour offrir des promotions plus avantageuses aux consommateurs. Ne reste plus, pour vous, qu&rsquo;\u00e0 en profiter !<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La client\u00e8le est une denr\u00e9e pr\u00e9cieuse pour les entreprises. C\u2019est pourquoi les services marketing des entreprises imaginent sans cesse\u00a0de nouveaux\u00a0syst\u00e8mes de r\u00e9compenses pour conqu\u00e9rir de nouveaux\u00a0clients ou bien pour les fid\u00e9liser afin qu&rsquo;ils ne partent pas \u00e0 la concurrence. Petit tour d&rsquo;horizon\u00a0des tactiques qui peuvent \u00eatre employ\u00e9es par les entreprises pour vous s\u00e9duire. &nbsp; La &hellip;<\/p>\n","protected":false},"author":67,"featured_media":146231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[10884,8464],"tags":[4443,15435,3179,141116,17929],"class_list":["post-146227","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-clients","category-economie","tag-clients","tag-consommateurs","tag-entreprise","tag-strategie-marketing","tag-techniques","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie marketing : les techniques des entreprises pour vous s\u00e9duire - AfrikMag<\/title>\n<meta name=\"description\" content=\"La client\u00e8le est une denr\u00e9e pr\u00e9cieuse pour les entreprises. 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