{"id":125293,"date":"2018-09-10T14:53:40","date_gmt":"2018-09-10T14:53:40","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=125293"},"modified":"2018-09-10T15:00:53","modified_gmt":"2018-09-10T15:00:53","slug":"crise-economique-la-nasa-veut-transformer-ses-fusees-en-panneaux-publicitaires","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/crise-economique-la-nasa-veut-transformer-ses-fusees-en-panneaux-publicitaires\/","title":{"rendered":"Crise \u00c9conomique: La Nasa veut transformer ses fus\u00e9es en panneaux publicitaires"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pour compl\u00e9ter son budget, la Nasa songe \u00e0 transformer ses fus\u00e9es en panneaux publicitaires.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">L\u2019agence spatiale am\u00e9ricaine se dit pr\u00eate \u00e0 autoriser, dans les semaines \u00e0 venir, des annonces publicitaires. Mieux, la Nasa pourrait utiliser ses astronautes comme \u00e9g\u00e9ries dans le but de renflouer ses caisses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour le moment, la r\u00e9glementation n\u2019autorise pas l\u2019agence \u00e0 proc\u00e9der ainsi, mais elle laisse quand m\u00eame conna\u00eetre sa position par rapport \u00e0 la question. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est ce qu\u2019a fait savoir l\u2019administrateur de la Nasa Jim Bridenstine \u00e0 la fin du mois d\u2019Ao\u00fbt, lit-on sur le site am\u00e9ricain Space.com. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEst-il possible pour la Nasa de compenser une partie de ses co\u00fbts en vendant les droits de d\u00e9nomination de ses vaisseaux spatiaux et fus\u00e9es?\u201d Jim Bridenstine a r\u00e9pondu \u201cJe ne sais pas\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afin d\u2019en avoir le c\u0153ur net, la Nasa va mettre en place un comit\u00e9 pour \u00e9tudier les potentielles activit\u00e9s commerciales selon l\u2019administrateur. S\u2019il s\u2019av\u00e8re que c\u2019est possible, les vaisseaux auront des logos de marque commerciales et les photos des astronautes pourront figurer sur des paquets de biscuit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, les astronautes pourront faire des films publicitaires pr\u00e8s de la Station Spatiale Internationale. Ce qui est, pour le moment, interdit renseigne Mike Gold le pr\u00e9sident. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce au sponsoring, la Nasa pourra avoir une meilleure visibilit\u00e9 mais aussi de la rentr\u00e9e d\u2019argent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En fin-2017, Donald Trump avait demand\u00e9 \u00e0 l\u2019agence de recommencer \u00e0 envoyer des Am\u00e9ricains sur la lune. Pour y parvenir, un module est en cours de construction pour faire des missions scientifiques sur le satellite de la terre. Ce module devra permettre, dans les ann\u00e9es \u00e0 venir, de transporter des personnes sur Mars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, ces projets sont tr\u00e8s co\u00fbteux et le budget de la Nasa a \u00e9t\u00e9 r\u00e9duit de 200 millions de dollars en 2018. En 1969, lorsque la Nasa pr\u00e9parait la mission Apollo 11 pour aller sur la lune, elle recevait 4,41% du budget national mais aujourd\u2019hui, elle en per\u00e7oit 0,5%.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour compl\u00e9ter son budget, la Nasa songe \u00e0 transformer ses fus\u00e9es en panneaux publicitaires.\u00a0\u00a0L\u2019agence spatiale am\u00e9ricaine se dit pr\u00eate \u00e0 autoriser, dans les semaines \u00e0 venir, des annonces publicitaires. Mieux, la Nasa pourrait utiliser ses astronautes comme \u00e9g\u00e9ries dans le but de renflouer ses caisses. Pour le moment, la r\u00e9glementation n\u2019autorise pas l\u2019agence \u00e0 proc\u00e9der &hellip;<\/p>\n","protected":false},"author":74,"featured_media":125294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7220,6100,46],"tags":[118755,55874,6530,962,9434],"class_list":["post-125293","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-science","category-technologie","category-usa","tag-astronautes","tag-lune","tag-nasa","tag-publicite","tag-trump","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crise : La Nasa veut transformer ses fus\u00e9es en panneaux publicitaires<\/title>\n<meta name=\"description\" content=\"L\u2019agence spatiale am\u00e9ricaine se dit pr\u00eate \u00e0 autoriser, dans les semaines \u00e0 venir, des annonces publicitaires. 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