{"id":119479,"date":"2018-06-21T09:20:11","date_gmt":"2018-06-21T09:20:11","guid":{"rendered":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/?p=119479"},"modified":"2018-06-21T09:20:11","modified_gmt":"2018-06-21T09:20:11","slug":"technologie-facebook-bientot-des-publicites-video-dans-messenger","status":"publish","type":"post","link":"https:\/\/afrikmag.com\/var\/www\/vhosts\/afrikmag.compublic_html\/technologie-facebook-bientot-des-publicites-video-dans-messenger\/","title":{"rendered":"Technologie: Facebook, bient\u00f4t des publicit\u00e9s vid\u00e9o dans Messenger"},"content":{"rendered":"<h5>C\u2019est s\u00fbr que cette nouvelle n\u2019enchantera pas tous les utilisateurs de la messagerie de Facebook.<\/h5>\n<p>Les responsables de l\u2019application viennent d\u2019informer les abonn\u00e9s sur les nouvelles mesures d\u2019emploi de Messenger.<\/p>\n<p><strong>Facebook Messenger ins\u00e8re d\u00e9sormais des publicit\u00e9s vid\u00e9o entre vos conversations priv\u00e9es.<\/strong><\/p>\n<p>Depuis quelques jours, le r\u00e9seau social teste en effet l\u2019int\u00e9gration d\u2019annonces publicitaires en lecture automatique avec son (autoplay) \u00e0 son application de messagerie.<\/p>\n<p><strong>Pourquoi obliger un internaute \u00e0 recevoir des vid\u00e9os pubs en pleine discussion\u00a0?<\/strong><\/p>\n<p>Selon les administrateurs, Facebook n\u2019a plus vraiment d\u2019espace sur son r\u00e9seau social pour rajouter d\u2019autres publicit\u00e9s, et s\u2019est alors tout simplement dit qu\u2019il fallait en mettre plus sur Messenger.<\/p>\n<p>Pour l\u2019heure, les publicit\u00e9s vid\u00e9o sont encore en phase de test. En fonction des retours utilisateurs, le r\u00e9seau social pourrait faire marche arri\u00e8re.<\/p>\n<p><em>\u00ab\u00a0Notre priorit\u00e9 absolue c\u2019est l\u2019exp\u00e9rience utilisateur. Nous ne savons donc pas encore si les annonces publicitaires vid\u00e9o fonctionneront vraiment sur Messenger\u00a0\u00bb\u00a0<\/em>explique\u00a0Stefanos Loukakos, le responsable de la r\u00e9gie publicitaire de Facebook Messenger.<\/p>\n<p>Par ailleurs les responsables rassurent les utilisateurs<\/p>\n<p><em>\u00ab\u00a0Lors du d\u00e9ploiement des premi\u00e8res publicit\u00e9s sur Messenger, nos analyses n\u2019ont montr\u00e9 aucun changement dans la fa\u00e7on dont nos membres utilisent l\u2019application.<\/em> L\u2019arriv\u00e9e des annonces n\u2019a eu aucun impact sur le nombre de messages \u00e9chang\u00e9s. <em>Nous ne croyons pas que ce sera diff\u00e9rent avec les publicit\u00e9s vid\u00e9o\u00a0\u00bb<\/em>.<\/p>\n<p>Nous savons tous combien de fois les publicit\u00e9s standards qui s\u2019affichent et disparaissent \u00e0 volont\u00e9 sur nos \u00e9crans alors que nous sommes en pleine activit\u00e9 sont emb\u00eatantes.<\/p>\n<p>Et dans quelques mois, on devra partager notre messagerie avec des vid\u00e9os publicitaires\u00a0?<\/p>\n<p>Emeraude ASSAH<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est s\u00fbr que cette nouvelle n\u2019enchantera pas tous les utilisateurs de la messagerie de Facebook. Les responsables de l\u2019application viennent d\u2019informer les abonn\u00e9s sur les nouvelles mesures d\u2019emploi de Messenger. Facebook Messenger ins\u00e8re d\u00e9sormais des publicit\u00e9s vid\u00e9o entre vos conversations priv\u00e9es. Depuis quelques jours, le r\u00e9seau social teste en effet l\u2019int\u00e9gration d\u2019annonces publicitaires en lecture &hellip;<\/p>\n","protected":false},"author":46,"featured_media":100113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6100],"tags":[381,53378,14923,962,6102,6781],"class_list":["post-119479","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-technologie","tag-facebook","tag-messagerie","tag-messenger","tag-publicite","tag-technologie","tag-videos","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technologie : Facebook, bient\u00f4t des publicit\u00e9s vid\u00e9o dans Messenger<\/title>\n<meta name=\"description\" content=\"Les responsables de l\u2019application viennent d\u2019informer les abonn\u00e9s sur les 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